2015-03

Welcome New Member!

March 31, 2015

Kadi McDonaldWelcome, Kadi McDonald!

Pitching Pillows
Kadi is an associate communications manager for Macy’s Merchandising Group. She pitches, researches and writes content to help team members train store associates on anything from clothing and shoes, to comforters and pillows. She also manages the communication strategies for Macy’s corporate-to-store teams, and works with ThirdSectorToday.com and TopNonprofits.com as a weekly blogger and managing editor on event coverage. 

Top Choice
Through a Google search, Kadi quickly found NYWICI and knew that it was just the organization she wanted to join “to meet more women who work in and are excited about communications, social media and the ever-changing world of technology.”

Fit Focus
A Midwest native, Kadi loves to cook hearty meals, using healthy foods. The healthy attitude extends to exercising as well. She’s done triathlons in Washington, D.C., her hometown of Columbus, Ohio, and here, in New York City. And she’s be competing at the NYC Triathlon in July, at the MORE Magazine Women's Half Marathon in April and at the Brooklyn Half Marathon in May. Go Kadi go!

Posted by: 
Rachel Buttner

Rebranding NYWICI: 5 Questions with Logo Designer Chandra Hira

March 17, 2015

Chandra HiraChandra Hira is a NYWICI member and Acting Art Director, Integrated Marketing, for Interior Design magazine. Previously, she was the Promotions Art Director at M. Shanken Communications, where she worked on all of their titles, including Wine Spectator and Cigar Aficionado. Here, she shares her process for the NYWICI branding and logo redesign, which she created under the direction of a small task force of NYWICI board members.

When you heard that NYWICI was looking for a designer to work on the refresh of the brand, you immediately threw your hat into the ring.
What attracted you to this project?

I was first introduced to NYWICI when I was a grad student a few years ago. Knowing what a great organization NYWICI was and its importance within the communications industry, I jumped at the chance to be a part of the rebranding initiative. While my design career has given me the opportunity to work on all different types of print and digital media, designing logos is my passion. To be able to create the branding for an organization that I respected and could relate to was an opportunity I couldn’t pass up!

What are the first steps you take when you begin a rebranding initiative, from a design standpoint?
After meeting with the client to discuss their vision and to examine their current branding, I research what others in that arena are doing. Then I create a list of word associations, followed by an image search on those words. It provides me with a lot of visual material to work with. I usually work up ideas in my head — particularly while I'm sitting on the subway commuting — so that once I sit down in front of the computer, I have a pretty clear idea of what I want to create.

What challenges did you face while working on the NYWICI rebranding, and how did you find your way to the solution?
Designing for NYWICI was such a pleasurable experience. The members of the committee were all in sync about the branding vision, so that really made the process go smoothly. The only challenge I faced was addressing all of the sub-brands under NYWICI, like the Matrix Awards, WiCi Awards and the Foundation. I felt they needed to look different from each other to avoid repetitiveness, but they also needed to be recognizable as NYWICI entities. To solve this, I created a “family,” wherein logos for the Matrix and WiCi Awards, for example, have a similar visual identity to that of the “parent” logo of NYWICI. I utilized the rounded-edge square — or “squircle,” as I refer to it — from the NYWICI logo in different ways, so that each logo would be distinctive, yet work in unison. Also, the same color and type style were used throughout to maintain cohesiveness.

Describe the vibe of the new NYWICI branding and why you feel it captures the essence of the organization today.
It’s bold, fresh and modern — just like NYWICI members!

The new branding is meant to signal to current members and potential members alike that NYWICI is a modern, must-join organization that will help them "connect, create, communicate" in the ever-evolving communications industry. As a designer in this fast-paced field, how do you yourself keep up with the changing landscape of media? What inspires you creatively and visually?The field is certainly fast-paced, especially when it comes to technology and its impact on the media industry. I read as much I can to stay on top of new trends. I also have a lot of friends who are fine artists and graphic designers and are a great source of inspiration for me. Sharing ideas and projects we're working on helps us all to stay current as well. Connecting and communicating is instrumental in creation.

Bonus questions: What first inspired you to become a graphic designer and where did you go to school to get your design training?
I was born in Manhattan and grew up in Bay Ridge. As a kid, I was always drawing and crafting, but I think my inspiration to become a graphic designer came from my first job in high school at the Brooklyn Public Library. I had to re-shelve books and magazines, so I spent a lot of time looking through them. That exposure allowed me to see how art could be used to convey a message or idea in a commercial sense. I received my B.A. in Communications Design from Kutztown University of Pennsylvania and then got my M.A. in Graphic Communications Management and Technology at NYU.

Posted by: 
Susan Schulz

NYWICI Must-Reads 3/27/2015

NYWICI Must-Reads 3/20/2015

NYWICI Must-Reads 3/13/15

March 13, 2015

Time to catch up with the links you may have missed this week! We have another great roundup of news about women, careers, communications and technology in this week's #NYWICIMustReads.

Many thanks to this week's contributors: Davida Arnold, Suzanne Cohen, Michele Hush and Tekla Szymanski.


For Women at Every Career Stage

Katharine Viner Wins Staff Ballot For Guardian Editor (The Gaurdian)

China Completely Flunked International Women’s Day (Quartz)

50 Great Books About 50 Inspiring Women (FlavorWire)

The Top Women In NYC Startups (Symmetry50.com)

 

The Changing Landscape of Communications

 Coding Like a Girl (Medium)

 After The Archive Came Down: The New Yorker’s Revamped Paywall Is Driving New Readers And Subscribers (Nieman Lab)

 VHX Enables Social Sharing (Technical.ly)

 Meet Treatings: A Startup That Connects People Over Coffee (BusinessInsider.com)

 With Its $10,000 Watch, Apple Has Lost Its Soul (The Atlantic)

 Welcome To Your Automated News Future   (World News Publishing Focus)

 

Technology News

Apple Reportedly Wants To Get Rid Of Free On-Demand Music (GigaOm)

IBM Looking At Adopting Bitcoin Technology For Major Currencies (Reuteurs.com)

New York’s New Solar Plan Sets A High Bar (Grist)

Capital One Joins White House Effort To Expand The Digital Talent Pipeline (BusinessWire.com)

What Is The Next "Next Silicon Valley"? (NYTimes.com)

 

 

Posted by: 
Davida Arnold

The Communication Divide

March 10, 2015

On March 3, 2015, NYWICI hosted a panel on the Communication Divide, on the differences how men and women are viewed in the workplace and how women can get an equal share at the table.

Why is there such inequity in the ranks? Surveys show that people prefer to work for a man. When asked how the sexes can come together with less conflict, the panelists agreed that more open conversations about gender can help — and that women should be helping each other in the workplace.

That said, leadership in an organization sets the tone — but women have agency over their careers. And early on in a girl’s development, parents must nurture confidence in their daughters; they must reclaim the word “bossy” as a leadership asset.

Moreover, women are typically not good braggers. Studies show that in negotiations, young men are eight times more likely to negotiate salaries and later on in their career, four times more than women. They are more confident in their skill sets. Women ask for 30% less in salary.

In addition, 96% of angel investors and venture capital raisers are men — and thus a higher percentage of funding goes to male entrepreneurs. People controlling the purse strings are not the same gender as those asking for the money. And women may not be speaking the same language as men when asking for funding.

To help counter these gender gaps, the panelists zoomed in on a few key points:

Own your executive presence

  • Gravitas — how you act, how you speak, how you look — can make all the difference.
  • Show that you know your business.
  • Learn how to speak up and to speak truth to power.
  • Watch your tone and talk about what’s best for the team.

Manage your reputation

  • Be cool under fire.
  • Dress for the job you want and dress for the culture.
  • Know when to be collaborative and when to toot your own horn. Being collaborative is a skill, not a talent and not as easy to do. You will get hired for your talents.
  • Show your human side and individuality.
  • Learn how to own your brand and be yourself.

Counter gender stereotypes

  • At meetings, women should not automatically take on the “girl” jobs, like taking notes or getting coffee.
  • Get there early, get a seat at the table and make sure you are present and participate actively.
  • Women tend to qualify statements, apologize and speak in questions.  Express your thoughts in clear statements, instead of ending each sentence with a question mark.

 

Panelists (left to right):

Joshua Henderson, VP, Springboard Enterprises
Joanne Lipman, author, media advisor and editor
Evan Shapiro, EVP, digital enterprises, NBC Universal, Inc.

Judith Harrison, SVP staffing and diversity & inclusion, Weber Shandwick

Moderator: Liz Kaplow, president and CEO, Kaplow and past president NYWICI

 

 

To read more about unconscious bias-assumption on sexes, go to https://www.projectimplicit.net/index.html

 

— Reporting by Nancy Gendimenico; photos by Jan Goldstoff