2015-11

Thank You, NYWICI

November 25, 2015

Kim KelleherDuring this holiday season, Linda Descano (President of the NYWICI Foundation) and I want to take a moment out from all of the celebrations to thank you for being a part of the New York Women In Communications family. Like many, I was first introduced to this incredible organization several years ago through attending the Matrix Awards, and today, I am so happy to serve as the President.

New York Women in Communications is much more than just a professional organization. We are a network that connects and empowers women to help them to reach their full potential at every stage of their career. I have had the privilege of getting to know so many of you throughout the years at our events, and I am thankful for the life-long friendships and connections I have formed.

I have a special shout-out to the talented women who serve on the two Boards. Your passion, thoughtfulness and conviction inspire me and you have truly made this organization what it is today.

Finally, while you celebrate this Thanksgiving with those nearest to you, think about the young women in your life and their future. If you think they would benefit from receiving a monetary scholarship, make sure to direct them to our website.

To our members, sponsors and partners, thank you for being a part of our organization and truly making it one-of-a kind. I hope you have a wonderful holiday filled with good food, family and friends.

Best wishes,

Kim Kelleher
Chief Revenue Officer & Publisher, Wired
NYWICI President

 

What are you thankful for? Join NYWICI's Foundation Board members and tweet your message to us using hashtag #nywicithanks

Jessica Kleiman: I'm thankful for an incredible network of smart, supportive women who have boosted me up during challenging times. #nywicithanks

Isabelle Miner: I am thankful for the family and friends that supported me through my job transition this year. It wouldn't have been possible without them. #nywicithanks

Susan Schulz: I'm thankful for exciting new consulting gigs I've had the opportunity to work on this year, courtesy @JulieInNYC Ilkovich and @JoanCear. Remember--@NYWICI, members hire members! #nywicithanks

Tanya Jones: I am grateful for the abundance of love in 2015; the openness to receive it, and the wisdom to give it back #nywicithanks

Bonnie Blake: I am thankful for the generosity of talent and support the NYWICI members give one another #nywicithanks

Lori Greene: I am thankful that I get to teach students about content marketing and social media as it enables me to live my mission of helping others be the best that they can be. #nywicithanks

Stephanie Scott :I am thankful to see continual small and steady growth with my company, First and Last PR, and to be able to pull on all of the resources that I have attracted over my years working in this industry to bring the best multi-level messaging to our clients. I am also thankful that there is a Starbucks on the corner, Ben 'n Jerry's next door and gym around the corner from our office for the times that I need a break :)

Brittany Hennessy: With the birth of my son, I am thankful for my growing family and my company Horizon Media for empowering working mothers. #nywicithanks  - @2legit2britt

Francine Ryan: Thankful for the health and happiness of my family & two-&-four-legged friends. #nywicithanks

Stacy Martinet: "Thankful to the role models at NYWICI who have laid the foundation for so many of us, and for the next generation of talent that inspires us all to keep growing!" #nywicithanks

Liz Kressel: I am thankful for the 2 beautiful daughters that have come in to our lives #nywicithanks

 

 

Latest Trends on Pinterest & Instagram

November 16, 2015

Pinterest, InstagramOur two most recent blog posts have addressed the latest trends in social media. Platforms such as Facebook, LinkedIn, Twitter and Periscope have allowed millions of users to connect with people worldwide. This blog post concludes our 3-part Digital Treadmill Twitter chat series, focusing on the latest trends on Pinterest and Instagram.  

Emmelie De La Cruz (@EmmelieDeLaCruz), digital marketing and branding consultant, co-hosted this Twitter chat. She shared great insight on how to increase your brand presence on visual social platforms like Pinterest and Instagram. According to the 2014 Social Media Marketing Industry Report, marketers are turning to visual platforms and value visual marketing more than ever before.

The first piece of advice by Emmelie: “Tell your story and share your expertise with every photo and caption.”  With Instagram, she says, building a brand must be “intentional.”  

Here are Emmelie’s key trends on Instagram and Pinterest:

Instagram

  • Create a community.
  • Growing followers is about exposure. Use hashtags to grow your audience.
  • It doesn’t matter if you are B2B or B2C, ask yourself “is my audience on this platform?”
  • Photos with 11+ hashtags have 500% more engagement than photos that don’t use hashtags.
  • If people wanted 500 words, they would read an article. Keep it short and sweet. Break up long texts.
  • Utilizing one account that integrates passion project, expertise and life is ideal. You are your brand and your brand is you.

For companies just starting out on Instagram, Emmelie offers this advice: "Identify your purpose, brand awareness and nurture leads. Then, nail down your aesthetic and content calendar.”

Pinterest

  • Pinterest is a search engine. Optimize board names and pin descriptions. You can't build a brand that's invisible.
  • Bad content is penalized. Delete any boards/pins with no engagement, refresh your pin design and organize your boards.
  • Blend your personal and professional interests. Just put boards with your professional interests first.
  • Group boards are a great way to grow on Pinterest. Don't worry too much about followers; track your engagements closely. There's no point in having thousands of followers on Pinterest if they aren't repining your content.
  • Create boards for community.  Successful brands create community.

Want to know which brands are doing social media the right way? Emmelie suggests that you check out the following: B2B brands: @WeWork @hootsuite. B2C brands: @GA, @baublebar @OITNB @travelnoire.

Of course, remember to check out @NYWICI on Twitter, Instagram and Pinterest. We share updates on the latest news, trends and events that strengthen the role of women in all communications professions. Check our calendar for the next upcoming NYWICI Twitter chat and use hashtag #nywicichat in your tweets.

 

Posted by: 
Rodeena Stephens

What I Learned at the 2015 Student Communications Career Conference

November 9, 2015

SCCC15This past Saturday, I attended New York Women in Communications’ 2015 Student Communications Career Conference. I’ve been a NYWICI member since I was a junior in high school and been attending this conference since I was a senior in high. Here is my compiled list of the panels I attended. Enjoy!

Keynote: Amy Odell, Cosmopolitan.com

What it’s all about: Amy Odell was our first keynote speaker and is the current editor of Cosmopolitan.com and the author of a Tales From the Back Row.

Personal and professional advice/information:

  • Check for facts. The last thing you want your boss to say is, “Let me Google that for you.”
  • Beg for work. Do not sit around and wait for people to ask you to do something.
  • Take the job you don’t want. Take the job you never thought you would get. Don’t turn your nose up at opportunities you don’t think are the perfect fit.
  • Try a lot of different things. Be open-minded in your job search. Interview at places you never thought you would work. Ask yourself: Where will you get the most experience creating something? Find a job where you will learn a lot.
  • Don’t be afraid to stand up for yourself, but don’t go around making enemies.
  • Don’t work for people who make you unhappy, because you don’t deserve to be miserable at work. But you do have to really work.
  • Never walk into an interview with plans to lie or bullshit your way through it. Never walk into an interview without learning everything you possibly can about the company first.
  • If you’re interviewing for a writing job, come up with a list of possible ideas.
  • Be well-read. If you want to work for media brands, read everything (that they do, and also read EVERYTHING.)
  • The best way to network is to work somewhere and make friends.

Conversations about Content (Print, Web & Social) Panel

What it’s all about: This panel explored what content really is, how best to get your content out there as well as many other things, through the personal experiences of Georgia Galanoudis, who is the Managing Director of Imprint, Jayde Lovell, who is a Co-Host and Producer of The Young Turks Network on YouTube, Taylor Trudon, who is the Life Lead at MTV News and Tiffany Winter, who is the Senior Director of Strategic Partnerships at Mindshare Entertainment. It was moderated by Lori Greene, who is the Senior Partner Director of Content for Maxus Global.

Personal and professional advice/information:

  • Content is an expression of a brand’s DNA.
  • It’s not what your brand is, it’s what your brand represents.
  • Always promote yourself. When you write something or do something cool, don’t be afraid to brag about it.
  • If you don’t apply for a job, you’re never going to get it.
  • The most important thing you can do is figure out how to manage your time, which is why it’s important to differentiate responsibilities from tasks.
  • Media content is based on the target audience’s interest.
  • You know much more than you think you know. People don’t want you to fail, so you should believe in yourself and your ability to do things.
  • Imposter syndrome — feeling like you don’t know what you’re doing and being afraid of being caught in not knowing what you’re doing
  • Don’t be afraid to ask for what you want.
  • Don’t pigeonhole yourself. (In terms of searching for jobs, asking for work to do, etc.)
  • Learn how to give and take constructive criticism. 

Non-Profit & Social Good Panel

What it’s all about: This panel was definitely the most empowering panel I attended — the women on it were so inspiring and encouraging and understanding about community and women and what it means to be a woman in today’s society. Many of them were teachers or had taught before, which I liked and made a lot of sense to me. The panelists included Courtney Dubin, who is the Senior Youth Engagement and Digital Advisor at GENYOUth, Jennifer Lindenauer, who is the head of Marketing and Communications at Upworthy, Mary Pryor, who is the Digital and Content Development Lead at Samsung and Black Tech Week, and Saundra Thomas, who is the Vice President of Community Affairs at WABC-TV. The panel was moderated by Pam Hacker, who is director of Corporate Social Responsibility for Home Box Office, Inc.

Personal and professional advice/information: 

  • You can’t be a complete person without giving back to the community.
  • The community aspect of a company says a lot about its culture.
  • Do what you want to do in life and live life fully. You are the one who can make things happen for yourself.
  • Tell people what you want and what you want to do because you never know who can help you.
  • If you’re asking people for anything for the right reasons, it’s worth asking.
  • Learn to say no.
  • People who work in non-profit wear a lot of different hats. You need to be able to do many good things, not just one good thing. Be a sponge and absorb everything you learn.
  • Talk to whoever is involved and understand what the problem is before you try and solve it.
  • Be open to things you haven’t done before.
  • Ask the questions you really want to know the answers to. 
  •  There is nothing wrong with having a myriad of interests and pursuing those interests. Never stop learning.
  • What is important is tapping into who you are and really consuming what you’re learning.
  • There’s nothing wrong with the truth.

Keynote: Paula Rizzo, Fox News

What it’s all about: Paula Rizzo was our second keynote speaker. She lives an accelerated lifestyle and runs FoxNewsHealth.com, and she is the senior producer for the website, as well as the founder of the productivity site ListProducer.com and the author of Listful Thinking. She took us through her life journey and experiences.

Personal and professional advice/information:

  • People have a right to know what’s going on in their world, which is why news is important!
  • Distractions happen, things pop up, which is why you want to make sure you achieve everything you intend to achieve.
  • There are always going to be ups and downs —  but just because you don’t hit it out of the park immediately doesn’t mean what you want to achieve is not possible.
  • You become what you believe.
  • Make lists! They will help you be action oriented. (She was big on lists. See her book Listful Thinking.)
  • What everything really comes down to is good writing.
  • Never let failure stop you from moving forward.

Building Your Personal Brand Panel

What it’s all about: This panel was probably the most jam packed with information. It was moderated by Brittany Hennessy, who is the Associate Director of Social Strategy and Influence at Horizon Media. The panel focused on a lot of different ways to personalize yourself and your brand through social media. The panel featured Bianca Jade, who is the founder of Mizzfit.com, Dina Deleasa-Gonsar, who is the founder of DishItGirl.com and was on the E! show Married to Jonas, Kayleigh Harrington, who is the talent coordinator for Socialyte, and Jacqueline M. Peros, who is a personal branding strategist and founder of JMP branding.

Personal and professional advice/information:

  • Buy your domain name. Reserve your name on every social media site.
  • The absence of a brand speaks louder than a bad brand.
  • Branding is about how you can communicate/articulate who you are in a coherent way. Ask yourself: What is your essence? What makes you different? The answer to those questions is your brand.
  • You are your own company, agent, PR person, content creator, first and foremost. So you have to know how to do a little bit of everything in order to show people who you are and what you’re capable of.
  • Respect everybody.
  • It doesn’t matter where you start, all that matters is that you know where you’re headed.
  • YouTube is how you leave your stamp on the social media world.
  • People read blogs a lot less than they used to.
  • Start blogging like it’s your job, not like it’s your hobby. 
  •  Act like everyone is watching you on social media.
  • Don’t be scared to voice your opinion. This is a part of your brand! People aren’t going to take a lot of time to figure you out and figure out what you stand for, so have a strong opinion that is your own to distinguish you from the rest.
  • Don’t be everywhere on social media unless you’re actively going to be participating on those platforms.
  • Understand who your target audience is and what they want.
  • People don’t meet you for the first time in person, they meet you for the first time online. 
  • Be consistent in everything you do.
  • Think of the brands that you love. You love these brands because you’ve had a good experience with them. Project the brand you want people to see, and give them a good experience with you.

Spotlight on NYWICI Scholarship Winners Panel

What it’s all about: This panel was how NYWICI and winning a NYWICI scholarship has helped women in the communications fields, specifically Bridget Jackson, who is a staff associate at Kellen Company, Alexandra Osten, who is an account manager at Nielsen, Marisch Perera, who is a news associate at Fox 5 News, Lauren Hard, who is a news assistant at The New York Times, and Elisa Tang, who is a production associate at NBC’s Today Show. The panel was moderated by Megan Hess, who is an associate editor at Mashable.

Personal and professional advice/information:

  • Your network is your net worth. (This is repeated at every conference I go to, and I cannot stress it enough.)
  • Make genuine connections at every job you work at.
  • Mentorships don’t have to be formal. They can occur naturally, and you can have lots of different mentors for lots of different things.
  • Be persistent. Always follow up.
  • Own who you are.
  • Become a NYWICI member, because you have access to so many resources and cool events that can help you out personally and professionally. 

 

Photo and slideshow images: Maryanne Russell

Read our Storify Live tweets from the event.

 

Posted by: 
Amanda Livingston

Latest Trends on Periscope & Twitter

November 4, 2015

PeriscopeSocial media sites have proven to be great platforms to engage with and share relevant content. There are 316 million monthly active users on Twitter, making it among the leading social networks. Since 2006, Twitter has grown to be one of the most popular social networks around. Twitter’s new live broadcasting app, Periscope, is the latest social network increasing in popularity. Although, the live-video streaming app has only been around since 2015, users have shared their live streams on Twitter 1.5 million times.

In part 2 of our 3-part Digital Treadmill Twitter chat series, Rhonesha Byng, founder of Her Agenda (@HerAgenda), shared “The Latest Trends on Twitter & Periscope.”

Rhonesha compares the popular Periscope to Snapchat — “If you’re familiar with snapchat, I would say Snapchat is like having your own reality show, and Periscope is like having your own talk show.” 

Who can benefit from Periscope?
Brands looking to share their expertise or possibly share a unique live event like a panel or talk. By brands, I also mean people. People who want to establish or promote their brand should also use Periscope.

How can Periscope help enhance audience engagement?
You can host Periscopes on specific topics and take questions from viewers. Periscope also provides viewer analytics, including retention rates.

Which brands are using Twitter effectively?
Twitter is all about having a conversation and engaging rather than screaming or just posting and not talking back. The master of using twitter effectively as a brand is @AlizaLicht, also known as @DKNY. @xHRDCVRx does a great job with engagement, and sharing content that otherwise may be overlooked.

What are 5 best practices for Twitter?
Follow the rule of thirds — 1/3 tweets should be personal updates, 1/3 industry news, and 1/3 work-related. Always engage with your followers. Follow and don’t expect a follow-back. Follow because you’re interested. Build relationships naturally, and engage with others in your network. Don’t be afraid to promote yourself or your work. Self-promotion is not bragging; people want to know. Follow and engage with relevant hashtags and Twitter chats such as #nywicichat.

Rhonesha also reminds users to be “present.” Twitter is about conversation and engagement. She left us with a few relevant takeaways for Periscope and Twitter.

  • If you want results, be consistent.
  • Have a clear message. Be conscious of your bio and include links.
  • Let your followers in on the progression of what you’re working on. Let them participate in the progress if possible.

 

Read the transcript of this Twitter chat and the previous one about LinkedIn & Facebook

@NYWICI invites you to our Twitter Chat Series every other Tuesday — 8-9pm EST about career, life and success. Please use #nywicichat in your tweets. Check the calendar for our next chat date.

Posted by: 
Rodeena Stephens