2015-12

What Will You Do Differently in 2016?

December 29, 2015

2016​If you're looking to start the new year with a "new you," New York Women in Communications can help. We've put together a list of easily attainable resolutions that can benefit you personally and professionally. 

Network, Network, Network: NYWICI offers a variety of networking events throughout the year. The best part is that as a member, you can enjoy admission to events at a discounted rate. Not a member of NYWICI? Join today! Take a look at our event calendar and make a point to attend at least one new event this year. For instance, we'll be discussing how to market yourself at every age and ensuring you have the skill to brand yourself and stay relevant at our next Coffee & Conversations event on Feb. 2, 2016. Robyn Hatcher will moderate a panel including Celia Currin and Jamie McLaughlin. Register now! 

Get Involved: Volunteer to serve on one of NYWICI's many committees. It's a great opportunity to make connections and practice the skills needed to advance your career. Help recruit new members (and network in the process) or join the Young Professionals Committee's book club. We have something for everyone this upcoming year. For a list of committees and information on how to join, click here.

Find Your Next Opportunity: Are you looking for a change in your career? Visit our Career Center to search job openings and available internships. 

Assess the Year Ahead: Did you know that NYWICI membership includes a free coaching session with one of our esteemed career coaches? They are experts in everything from personal finance to public speaking and dressing for success. Check out the list of coaches and set up a FREE session today. 

Get Fit: We know this is a popular resolution, and we've got the right tools to make it happen: NYWICI membership gives you discounts to YogaWorks! Check out the complete list of benefits available to members.

Apply for a Scholarship: If financial support and the incredible network our scholarship winners have access to sounds appealing, then apply for a NYWICI Foundation Scholarship. Applications are due Jan. 29, 2016.

Pay it Forward: Author Catherine Ryan Hyde once said, "There is no wrong way to perform an act of kindness." From simple gestures like giving up your seat on the subway to volunteering your time to support a good cause, there are endless ways to give back. This year, consider donating to the NYWICI Foundation. Your tax-deductible donation will benefit our scholarship program, as well as the Membership Empowerment Grant program. Pay it forward today, large or small, to make a difference in the lives of women in pursuit of an education and a career. Strapped for cash after the holidays? Volunteer your time instead. How about reading scholarship applications in February? 

Recruit One Friend to Join NYWICI: Everyone says two is better than one. Recruit one of your friends to join and enjoy all of the benefits together!

Be Inspired: One of the most inspiring days of the year for us is our annual Matrix Awards. Attendees always walk away ready to realize their own potential. If you pledge a sponsorship or ad package by Jan. 4, 2016, you'll receive 10% off! Register today for the 2016 Matrix Awards, hosted by Interpublic Group. Click here for more information.

We wish you all the best in the year ahead. 

Happy New Year!

Social Media Ethics

December 16, 2015

Social Media

Have you ever sent a tweet and immediately regretted posting it? According to a YouGov Omnibus survey, 36 percent are concerned they didn’t properly consider a response on social media and that they sounded "foolish." As social media usage continues to rise, there is concern about social media ethics.

We decided to address this issue during a recent Twitter chat.

Joyce Sullivan (@JoyceMSullivan), founder/CEO of SocMediaFin, cohosted the chat. As an industry expert, Joyce shared useful insight that should enlighten you on the ethical restrictions that apply to social media usage.

That said, she also emphasized that traditional ethics rules still apply online.

What is social media ethics?
Adhering to Social Media Ethics means conducting yourself online just as you would in any other public circumstances. Treat those you encounter online with fairness, honesty and respect, just as you would offline. Verify information before passing it along and be honest about your intent before sharing. If you're representing a brand, an organization or a cause, know their social media rules; avoid conflict and confusing actions.

Have social media changed the rule of business?
Social media have had a major impact on businesses and the customer service that they offer. Social media now act as a social help desk and reflect the quality of responsiveness of any business. Social media have provided customers with an instant forum to ask queries and leave feedback.

What are the first rules of responsible social media use?
Assume everything you write online will become public (which seems obvious — but many forget this!). Even if some apps promise anonymity or disappearing posts, always assume that what you post will become, and remain, public forever. Though it may appear that posts disappear as quickly as we put them out there, they can always be found. Be prudent in your posts.

What would you consider to be the top "deadly sin” of using social media?
Using others' content without permission, going rogue, being negative and being selfish. But here is one particularly "deadly": Posting without attribution — always give credit through use of "h/t," "via," "RT," "MRT," handle name etc. Remember, it's not always about you — it's fine to talk about your work; however, be generous to others and share their news! 

What would you consider you "Top Do's"?
1) fairness 2) honesty 3) give credit 4) share others content 5) promote with generosity. "Be fair, generous and kind. It's more than just being nice! It's great for business."

Joyce sums it up by offering this final piece of advice: “Assume everything you write online will become public — so act accordingly and be proud of what you share. My tried and true "gut-check" before posting any public message on social media is: "If in doubt: don't."

Posted by: 
Rodeena Stephens

NYWICI Must Reads December 11, 2015

December 11, 2015
Posted by: 
Davida Arnold

Online Content Distribution

December 7, 2015

YoPro PanelNYWICI’s Young Professionals Happy Hour on Nov. 11, 2015, at the Stone Creek Bar and Lounge, featured a panel discussion on online content distribution. Serving as moderator was Mike Barish, director of contributor recruitment at Hearst Magazines Digital Media and overseer of The Mix. Panelists included Charlotte Palermino, director of Partnerships at Hearst; Elisa Benson, social director of Cosmopolitan.com, Seventeen.com and Redbookmag.com; and Lindsay Ramesy, senior editor for delish.com.

Charlotte first launched Snapchat Discover, a new feature of the mobile Snapchat application, about a year ago. Channels like CNN or Comedy Central to name a few, can now package their content on Snapchat to help users quickly scan new stories on their smartphones. Through her experience in marketing and working with partnerships, Charlotte realized how consumers primarily refer to social media platforms for content consumption. “You need to be completely where your audience is, and the Snapchat Discover platform is where there’s a really highly engaged audience.” Companies can get more notice from users and this subsequent influx of online traffic can lead to further business growth opportunities.

As a website that focuses on food-related content, delish.com features many recipes and hacks in the kitchen, ranging from quick meals to exciting holiday treats. Lindsay described her day-to-day routine: how she and her team “clone” stories to post on the website. They look to brands such as Cosmopolitan and Good Housekeeping to find stories about food. They “enter it into their content management system (CMS), post it on delish.com and credit the original site.” Lindsay and her social media editor also refer to Facebook and Twitter to find whatever’s trending, as well as to bloggers who may be posting content on Pinterest. “Bloggers are a huge part. We have all these blogger roundups that we want to push out, so people are seeing what’s going on in that world,” she says. A lot of different companies and small-time bloggers post content on Pinterest that gets delish.com’s attention, creating more options for content production and increasing user traffic. Elisa shared insights on how she worked for Cosmopolitan.com and wrote for Seventeen Magazine on love and relationships, alongside her role of increasing traffic on social media sites.

Blogging on the weekend or posting on social media sites is a great way to get your foot in the door when first starting out in your career. Lindsay divulged how she once contracted at food.com, which gave her the experience of a full-time position, while still having the opportunity to freelance on varying topics other than food. This is how she got her start at delish.com, before being hired full-time as the senior web editor for the site.

“Is there a piece of career advice that has stuck out for you, whether specific to media, that inspired you or that you still feel resonates?” Charlotte believes that what “changed her career path” was her eagerness to help and take on new projects, which provided her with new opportunities and different roles in her career. And Lindsay added, “It’s kind of harsh to hear, [but] they don’t care about you. You have to care about you. You have to be proactive and get out there and make yourself known and be responsible for your own career.” She emphasized that making yourself available to learn from anyone will get you remembered and help out in the long-run. And don’t ever say “that’s not my job,” urged Mike.  

For Elisa, it was a matter of money that made her speak up. “When you start a new job, even if you’re a freelancer, [don’t] be afraid to [say], ‘hey, is there someone here who can walk me through the expense policy?’” She explained how she covered award shows and traveled once to interview a celebrity; she used to think that it wouldn’t bode well for her if she were the “expensive employee,” especially with the magazine industry rapidly shrinking at the time. She then conveyed to the audience that such expenses were part of your salary. Don’t ever feel uncomfortable to speak up.

— Mary Ann Vaccarello