2017-03

10 Ways to Be Successful

March 21, 2017

Aloud ProIf your life is a constant cycle of cancelled dinners and skipped gym classes as you jump onto the next urgent client project or breaking news story, it’s time to ask yourself a simple question:

Is your drive to succeed professionally putting your personal life on hold?

Arianna Huffington can help you find your answer to that question. She is a remarkable example of a globally successful entrepreneur who practices the art of balance. To hear her advice on moving from surviving to thriving, NYWICI will host Cocktails & Conversations: Thrive with Arianna Huffington from 6 p.m. to 8 p.m. on March 30, 2017, at Bloomberg headquarters, located at 731 Lexington Avenue.

Ahead of our discussion with Arianna, here are some tips to get you started on creating the balance you need for personal endeavors in an overly busy work life:

  1. Get organized. Stop wasting time searching old emails and scrambling to meet deadlines you overlooked. Set up an organizational system and commit to it. Consider trying a productivity app for your to-do list, setting up automatic email filing and using calendar reminders to keep you on track.
  1. Put your goals in writing. Sit down with your manager and document measurable goals for the year. This will give you the chance to discuss what you really want to be working on versus tasks that are draining your time and not advancing your career.
  1. Know when to prioritize. No one is going to prioritize your life for you. Yes, think twice about turning down a new opportunity at work because it conflicts with this month’s book club—but don’t sacrifice your mom’s annual visit to volunteer to staff yet another event.
  1. Understand your productivity cycle. Whether you’re at your best at 7 a.m. or 7 p.m., plan your to-do list accordingly. Take care of admin tasks during your low energy hours so you can nail that strategy proposal at your peak.
  1. Tune out distractions. When it’s crunch time, don’t get bogged down with distractions. Find an empty conference room, wear headphones, mark your calendar as busy or limit email checking to once an hour.
  1. Learn when it’s OK to disconnect. Unplugging every night may be unrealistic for you, but having a clear understanding with your boss about which projects and clients actually need immediate responses can help limit after-hours emails.
  1. Work from home. Take advantage of any work from home options or approach your manager about this possibility. Cutting your commute even one day a week can help you squeeze in an extra gym class in the morning or guarantee you’ll be home for family dinner.
  1. Build your circle of trust. Create a network you can turn to for help, from a coworker who can back you up when you’re running late to a mentor who can advise you ahead of your performance review.
  1. Know when it’s time to go home. Break your habit of hanging around until your boss is ready to leave. Tell her what you’ve gotten done that day, ask if there’s anything else she needs and head out the door.
  1. Use your free time wisely. Everyone needs the occasional weekend on the couch, but make sure you’re using your hard-earned free time wisely! What activities charge you up after a long week rather than deplete you?

 

 

Posted by: 
Lauren Tran

NYWICI Must Reads March 17, 2017

Changing Women's Perception in Advertising

March 14, 2017

Madonna Badger, Founder and Chief Creative Officer of Badger & Winters, is on a mission to change the advertising industry.

Madonna, whose early success with Calvin Klein’s iconic Marky Mark campaign (and many others) prompted her to launch her New York-based advertising, branding and design agency in 1994, developed her mission after losing her parents and three children in a house fire on Christmas Eve 2008.

Speaking at NYWICI’s Cocktails and Conversations event, hosted by Mediacom on Feb. 21, 2017, Madonna began her talk by sharing how she’s struggled with intense emotions anew, due to the recent death of her ex-husband and father of her children.

It was this loss, combined with a growing realization of the power that advertising has to attack women’s confidence through objectification that led Madonna to dedicate her life to make a difference in the world. That’s why she decided to tackle an industry she knew intimately — the world of advertising.  

Her firm researched the effect that objectification of women has on individuals and brands.  It found that the approach can have a significantly negative impact on both purchase intent, as well as on brand reputation.

objectifying adsBased on its findings, Badger & Winters has pledged to no longer create imagery that objectifies women. They took their commitment even further by creating the #WomenNotObjects campaign to encourage other ad agencies to follow suit.

Meanwhile, the campaign has convinced Cannes Lions International Festival of Creativity to caution jurors not to recognize work that reflects gender bias.

Madonna showed powerful, provocative images and statistics to illustrate the myriad of ways women are objectified in advertising and explained the four key filters the campaign uses to determine whether an ad is objectifying:

  1. Props:  A woman is reduced to only a “thing” in an ad.
  2. Plastic: A woman has been retouched beyond achievability.
  3. Parts: A woman is reduced to provocative body parts only.
  4. Empathy: An ad prompts the viewer to ask, “What if this were my mother, my daughter or myself?”

Attendees surveyed at the event said they were shocked to learn that “gender bias is still strong,” even though we “have more say than ever before in advertising decisions.”

“It’s amazing,” said another attendee, “how some brands, even reputable ones, are making bad choices”, “how little has changed” and how ads today are “reflective of ads from the '60s and '70s.”

The evening ended with a lively, engaged question and answer session, during which Madonna encouraged us all to take action. Here’s how:

  • Use our spending power and refuse to buy from brands who objectify women.
  • Take photos of objectifying ads and post them on social media.
  • Make sure we, as women, know and teach our daughters that our weight and appearance is not our worth.
  • Support brands that empower women.

“I plan on using my money as my voice,” said one attendee. “As a female consumer, I will carefully choose where I spend my money. I will only shop at places whose labor conditions and advertising campaigns align with my values.”

Said another, “I’ve already noticed a difference in the way I looked at images in ads today. I plan to be more vocal about ads that are offensive to women, both as a consumer and as a professional who is a part of this industry.”
 


#WomenNotObjectsTo learn more about the #WomenNotObjects campaign, visit womennotobjects.com and follow the campaign on Twitter: @Not_Objects

Related Article:
Cannes Bans Gender Bias With Help from #WomenNotObjects (AdAge)

Slideshow photos: Jan Goldstoff

 

Posted by: 
Robyn Hatcher

International Women's Day Strikes

March 7, 2017

Women's StrikeThis article was published in TheStreet, on March 5, 2017

It's just a few hours before what's called the A Day Without A Woman strike kicks into high gear. For those unfamiliar, the strike is an action set on International Women's Day on Wednesday [March 8, 2017] that calls for refraining from shopping at large companies, sitting out a day of work and wearing red in solidarity.

However, nearly 20 companies contacted by TheStreet have declined to respond to a request for comment about the strike and its potential impact on their bottom line and reputations.

"Companies have to walk a fine line, particularly consumer-facing ones," Douglas Chia, executive director of the Conference Board's governance center, told TheStreet. "They are basically in a no-win situation. They are going to have a portion of the population who is going to like them or hate them, no matter what they do."

Chia, who specializes in corporate governance, added that because most companies are conservative and risk-adverse, it's not surprising that they are publicly silent. Some, he said, may be formulating how they are going to handle a strike or quietly allowing those who want to participate to take the day off, similar to a day needed for a religious observance. Or, for events like the Take Our Daughters and Sons to Work, it may mean an employee's workload is purposely lightened.

More recently, the A Day Without Immigrants protest caused smaller businesses shut down altogether. Additionally, Chia said companies in the age of President Donald Trump know that the president could mock them in a tweet or a press conference, and that could cause their stock price to drop.

However, Tia Gordon, vice president of communications at Catalyst, an organization that advocates for women's career advancement and pay parity, sees it differently. "There is power and strength in numbers and how women spend dollars and use their voice," Gordon told TheStreet. "Women have a tremendous amount of impact and influence when it comes to the economy of this world."

suffragistsAmerican women are the global leader in controlling household and consumer spending — by a stunning 73% — noted Catalyst. In 2013, women worldwide oversaw 64% of household spending and $29 trillion of consumer spending, a number expected to jump to $40 trillion by next year, according to Catalyst. "They [companies] might want to give it [the strike] some attention," Gordon said. "Success of the strike could come as a surprise." In the U.S., women make up some 47% of the workforce, a fact not lost on Catalyst's Gordon: "Women are half the talent in the workplace, they are half the brains."

Wednesday's strike aims to capitalize on the enthusiasm of the Jan. 21 Women's March on Washington. That event was initially planned only for the nation's capital in the wake of Trump's presidential election, but quickly grew to be a passionate outpouring worldwide, in which marchers wore hand-knitted pink "pussyhats" directed at Trump and his degrading comments about women.

According to the strike's website, participants are urged to take the day off from both paid and unpaid labor and skip shopping for the day (with the exceptions of small, women- and minority-owned businesses), both of which could affect business.

In concert with the A Day Without A Woman action is a strike organized on the same day by a separate coalition, called the International Women's Strike US. That group formed following the Feb. 6 publication of an op-ed in The Guardian calling for a women's strike. Its platform includes economic and social issues.

Here are the companies contacted by TheStreet that did not respond to a request for comment: Amazon, Burlington, Chipotle, Costco, Gap, Home Depot, Lululemon, Lowe's, McDonald's, Papa John's, Ralph Lauren, Shake Shack, TJX Companies, Walgreens Boots Alliance, Walmart, and YUM! Brands. A representative for Domino's  responded by saying the company does not make "public political statements." A spokeswoman for Nordstrom was a bit more forthcoming. "We can't predict what kind of impact this will have on our business, but we look forward to serving any customers who choose to shop with us that day. We'll work to accommodate employees who request time off — they'll be fully paid if they submit a request for paid time away. We just ask that they try to let us know in advance so we can ensure we're prepared to take care of our customers," Nordstrom's spokeswoman explained. 

 

Posted by: 
Michelle Lodge

NYWICI Must Reads March 3, 2017