She is president of NYWICI for 2009-10.
Goals for NYWICI this year "Two things: focusing on our digital media and maintaining membership value, especially in these difficult times."
What's impressive about NYWICI "The diversity of membership. Most organizations I belong to deal with one area, whether it's the Internet side of things, the print side or the advertising side. New York Women in Communications is about women in ALL fields of communications. NYWICI feels a bit more holistic to me than many of the other trade organizations: It offers the opportunity to learn from and hear from women in all parts of the industry. That's a strength we can play to."
In Denise's day job, she is senior vice president and chief advertising officer for The New York Times and general manager of the NYTimes.com.
To view an interview with Denise, click the above arrow.
About Her Job
The good "It's the opportunity to meet with customers on a regular basis--to hear from them directly, what their challenges are, what their opportunities are, how we can partner with them and solve problems. It's very stimulating.
"As general manger of the website, I love thinking through problems strategically. One of the issues my group and I are dealing with now is, 'Is there a potential pay model for the NYTimes.com?'"
The bad "Too many meetings!"
The ugly "I do my fair share of setting up more meetings than anyone."
Journalism in the digital age "From the perspective of The New York Times, for example, if you explore our website, you will see the incredible storytelling evolution. All the tools of digital media have made this happen. I think most readers see The New York Times as a text-based storyteller, but online has given us a whole new opportunity to bring our stories to life in unusual and creative ways."
Indispensable "BlackBerry. How would I live without it? I wonder."
Managing it all "I believe in having a balance between work and family."
School days "My mother told me I needed to finish college with a profession--either a doctor, lawyer or accountant. I can't stand the sight of blood, so that was off the table, and I didn't want to go to law school. I chose accounting and became a certified public accountant."
Denise kicks off her shoes by "spending time with my family, my kids, Alex, 14, and Rachel, 12, and reading novels and memoirs. And I just started yoga again, after a while away. It's nice to think about something that's serene, like yoga. Just talking about it now, I'm getting VERY serene!"
Miracle moment "Nothing compares to holding your newborn in your hands for the first time."
About Denise, people say "what you see is what you get."
— As told to Michelle Lodge
Read more about Denise Warren at Bulldog Reporter.

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