Bloomberg LP was a pioneer when it launched over 30 ago – seeing an unmet opportunity to deliver data and information which the financial community uses to make better decisions. We are now taking this pioneering spirit into our media business with the establishment of our Marketing Services group.
Bloomberg LP has built the leading global cross-platform financial and business media resource. We have established powerful relationships with critical business and consumer audiences through our high quality editorial supported by a global team of over 2,400 journalists and analysts. Our new Marketing Services group within Bloomberg Media is rewriting the rules of marketing to deliver compelling solutions to our media clients’ most important business challenges through the robust capabilities unique to Bloomberg. We are currently looking for highly qualified, passionate individuals to join our team of pioneers.
As a Strategy Lead, you will report directly to our Global Head of Marketing Services. You will serve as the steward of assigned clients through Bloomberg’s full range of Marketing Services – from defining an overall strategy to collaborating with our internal creative teams and ultimately delivering the best solutions. Simply said, you will be tasked with bringing a client’s brand “alive” –within the Bloomberg ecosystem or even beyond. This role also requires that you work closely with external including senior client and agency teams.
What’s it like to work here at Bloomberg? Think of the energy of a newsroom. The pace of a trading floor. The buzz of a recent tech breakthrough. We work hard, and we work fast - while keeping up the quality and accuracy we're known for. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. We are committed to business with a purpose as demonstrated by our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen!
You Will be Able to:
Bring a passion for solving the most important business problems facing our clients – and be able to define marketing solutions that deliver against these challenges.
Lead brands/clients from strategy definition to creative idea and experiences to marketplace delivery
Write and implement multi-platform communications strategies including identification of the desired media/creative ecosystem
Collaborate and coordinate with internal teams and specialist resources including Decision Sciences, Creative and Sales.
Work directly as a partner with senior clients and/or their agencies as we identify and ultimately activate the desired solutions.
Experience You Should Have:
Demonstrated (passionate) problem solver
Identifying and defining audiences including targeting strategies
Writing communications strategies which connect back to broader business challenges
Client and account management
Experience across the full range of platforms including social
Proven builder and manager of content and content portfolios
B2B experience is a plus especially in financial services