Rodeena Stephens

Rodeena Stephens is a tenure-track instructor in the Communications, Journalism & Arts Department at Westchester Community College. She is also the social media director for NYWICI and moderator of NYWICI's bi-weekly Twitter chats. Connect with Rodeena on LinkedIn or Twitter.

Do you struggle with self-promotion? Are you reluctant to tell others about your success? Women often think that ‘singing their praises’ will be perceived as pushy, and they’re reluctant to embrace their powers. But self-promotion is not taboo —...
For many women, the words “I’m sorry” are expressed far too often. Women, whether merited or not, often apologize for the slightest infraction. “I’m sorry for interrupting,” “I’m sorry, would you please lower your voice,” “I’m sorry, would you...
With so many online voices, it is important that brands find imaginative ways to connect with their customers. Creative storytelling allows brands the opportunity to take consumers on a visual journey. How is storytelling evolving in this age of...
Failing to negotiate your salary can cost you a raise and even prevent you from getting the promotion you deserve. According to PayScale’s Salary Negotiation Guide, “Women are more likely than men to state that they are uncomfortable in starting...
Have you ever wondered about the correlation between Search Engine Optimization (SEO) and content marketing? For many, SEO is a misunderstood marketing strategy and often overlooked. In an effort to address the many ways in which SEO could improve...
One of my favorite marketing campaigns is Dove Beauty Sketches (screenshot at left), produced in 2013. Just one month following the release of Dove Beauty Sketches, the video received more than 114 million total views, which, according to Dove,...
When we think of the term "brand", we may think of L’oréal, Burberry or Nike. Brands are not limited to products, however. YOU are a brand. Whether looking for a job, or building a business, the success of your brand comes from how well you package...
If you are a recent college graduate or perhaps a mid-career professional, it is important to identify ways to increase value in the workspace. Chances of success improve when employees know what they bring to the table. NYWICI concluded its 2015...
Have you ever sent a tweet and immediately regretted posting it? According to a YouGov Omnibus survey, 36 percent are concerned they didn’t properly consider a response on social media and that they sounded "foolish." As social media usage...
Our two most recent blog posts have addressed the latest trends in social media. Platforms such as Facebook, LinkedIn, Twitter and Periscope have allowed millions of users to connect with people worldwide. This blog post concludes our 3-part Digital...

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