Susan Credle

Susan Credle
Global Chief Creative Officer

FCB

Susan Credle has been selected for a Matrix Award for her impact on the advertising industry and her outspoken commitment to making a difference for women in communications.

Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she moved to Leo Burnett USA, where she has been credited with the shop’s resurgence and as being the creative brilliance behind the iconic M&M’S “human” and the legendary Allstate’s “Mayhem” campaign.

As Global Chief Creative Officer at FCB, Susan furthers CEO Carter Murray’s ambition to burnish the agency’s creative product and reputation. Susan is one of the industry’s leading creatives and an important voice representing women. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, Advertising Age’s 100 Most Influential Women, Business Insider’s Most Creative Women in Advertising and induction into the AAF’s Hall of Achievement.
 

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