The Joy of Working for a Brand You Love

A Q&A with Peloton’s Letena Lindsay

By Ashleigh Brown

Letena Lindsay from Peloton As the Vice President of Global Communications at Peloton, Letena Lindsay has the unique opportunity to tell the story of one of the most compelling brands out there.

In Episode 43 of the Coffee Break w/ NYWICI podcast, we caught up with Letena, who shared wise advice about working in public relations, running your own business, the importance of taking time for yourself in the midst of a global pandemic and more. Here are some key takeaways from the discussion:

The Power of Networking

Letena was working for herself when a former colleague, who worked for Peloton, contacted her for help hiring a new team. As Letena looked for people to fill an open position at the company, she realized she actually wanted the role. Her colleague agreed: she was the perfect fit! “Never burn a bridge,” Letena says. “It’s really important that you don’t shut doors because you just never know.”

Finding a Company You Believe In

Once she secured the role at Peloton, Letena had to transition back to the corporate lifestyle. As an entrepreneur, she had gotten used to making her own schedule, so she worried that the change might be uncomfortable. Thankfully, her transition was easy, she says, because her morals and values aligned with the company so well. “I had my own consulting business for over a decade and coming back into corporate America, it wasn’t something I took lightly, but it really felt right to me,” Letena says. “I shuttered my business, and it really has been one of the best decisions I’ve made.”

Self-Care During Covid-19

A year into the pandemic, we’re all feeling worn down. For those of us working remotely, it’s become especially tricky to draw boundaries between work and home responsibilities, sometimes leading us to work all day without breaks. But squeezing in time for self-care is crucial, Letena says. Mark off a few minutes on your calendar and commit to spending that time on something good for your physical and mental well-being (Taking a quick Peloton class, perhaps?). “You’re never going to be able to give your best if you don’t take time for yourself,” Letena says. “Trying to find those mental wellness moments are critical.”

Thanks to Letena Lindsay for being part of the Coffee Break w/ NYWICI podcast! You can listen to all the episodes here.



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