Do you struggle with self-promotion? Are you reluctant to tell others about your success? Women often think that ‘singing their praises’ will be perceived as pushy, and they’re reluctant to embrace their powers. But self-promotion is not taboo — especially if done strategically.
It is important to remember that society is increasingly embracing women as change-makers and ambassadors for global social issues. On Jan. 21, 2017, millions of women did just that: They made history when at least 3.3 million people participated in the Women’s March in more than 500 US cities and in many other marches around the globe.
Still, even with women’s success stories on the rise, we are still conflicted with whether or not self-promotion is acceptable. NYWICI tackled the issue in a recent Twitter chat with NYWICI member and Twitter chat cohost Julie Livingston, the founder and president of Want Leverage, a public relations and business development consultancy firm.
Julie shared insights on why women should “sing their own praises,” and strategically promote their way to success.
Should women promote their career successes on social media?
Don’t be timid about promoting [your] career success on social media. Spread the word and form new connections. Actively promote your success on social media using an editorial message calendar. Promote yourself by sharing blogs, personnel news and event photos and showcase your thought leadership. People will notice.
How should women embrace self-promotion?
Women should reframe self-promotion from negative to positive by asking themselves, “How can I make my work visible?” Instead of “self-promotion”, stress the ways your talents and work are of service. Get excited about having more impact. Ask yourself, “Are my accomplishments visible at work for current and potential clients?” Self-promotion does not equal being pushy. There's power in being known. There’s a difference between empty bragging and confidence that comes from knowing your skills and being optimistic. If you believe in what you're doing, why not tell others?
How does one self-promote without being perceived negatively?
Make self-promotion part of your daily routine. Write down self-promotion goals and set deadlines for achieving them. It's not too late to start! As a communications pro, position yourself as a resource for writers looking for experts. Self-promotion is a powerful tool to gain visibility and credibility. Don’t be afraid to look for opportunities. If you do not take credit for a job well done, guess what happens?
It is important to build networking relationships among coworkers in other departments to increase exposure and credibility. “Show your competency by increasing visibility! Strategic self- promotion is the key.”