Survey: Women and Ambition

September 29, 2015

Bonnie MarcusBonnie Marcus, M.Ed., is a woman’s woman. She started her career at an entry-level position and worked her way up to the top of both Fortune 500 and startup companies by using her savvy promotion and relational skills. Now, through her company, Women’s Success Coaching, Bonnie focuses on assisting other professional women to successfully navigate the workplace and position and promote themselves to advance their careers. And, having the benefit of speaking with Bonnie on numerous occasions, her advice has been spot on at every twist and turn.

The good news for all of us is that Bonnie shares actionable insights for real situations in the workplace through blogs, podcasts and as a contributing writer at Forbes and Business Insider. Earlier this year, Bonnie authored her first book, The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead (Wiley, March 2015), through which he offers women a proven process to get the promotions they deserve. It’s a must-read regardless of where you are in your career trajectory.

Now Bonnie has turned her attention to the subject of women and ambition. She is working on a book to address the nature of ambition and how gender, age, and race affect ambition in women as well as the workplace practices that impact women’s aspirations. To this end, Bonnie has created a survey for professional women and invited NYWICI members to weigh in.

I hope you will join me in participating in the survey, and I will keep you posted on what Bonnie learns.


Posted by: 
Linda Descano

2015 WiCi Awards Recap

September 25, 2015

wici2015More than 100 people gathered on Sept. 24, 2015, to celebrate the extraordinary talent of six rising stars in the communications field at the 2015 WiCi Awards hosted by Conde Nast. This year's incredible WiCi honorees of emerging women leaders included

Penny Abeywardena, Commissioner, Mayor's Office for International Affairs, City of New York
Jessica Bennett, Journalist & Editor, Contributor, The New York Times; Columnist, Time.com; Contributing Editor, Lean In 
Katrina Craigwell, Director, Global Content & Programming, GE 
Carrie Hammer, CEO, Carrie Hammer 
Jolie Hunt, Principal, Hunt & Gather Inc 
Genevieve Roth, Senior Director of Special Projects, Glamour Magazine 

The morning's captivating event left attendees full of inspiration, with each of the honorees sharing personal stories, valuable career advice and what key traits contributed most to their success. 

Here are some key takeaways shared during the program:

  • wicis2015"Being generous will set you apart from others. It doesn't matter how much or little you have, try to be generous with what you have. I think generosity and honesty contribute most to success." — Jolie Hunt 

  • "Good and on deadline is better than late and perfect every time." — Genevieve Roth

  • "Be a force for good and bring others along with you." — Penny Abeywardena

  • "Passion, persistence and resilience contribute most to success. Those who are successful know that when you get 99 "no's", the 100th could be a "yes." — Carrie Hammer

  • "Don't be afraid to fail. If it doesn't work, try something else." — Jessica Bennett

  • "Have a strong support system, both professional and personal. They will be there for you when times get rough." — Katrina Craigwell



For more takeaways from the program and this amazing group of women, follow the hashtag #WiCi15 on Twitter. And check out the storify transcript of all the tweets, pictures, quotes and more from the awards.


Photos: Jan Goldstoff

It Is Never Too Early To Map Out Your Career Path

September 9, 2015

Linda DescanoIt is never too early to start mapping out your career path. For high school and college students, New York Women in Communications (NYWICI) is a great resource to help you begin your communications career journey. Students from 9th grade to college seniors have access to successful career role models, mentors and free or low cost college, career and scholarship information as well as resources to start laying the foundation for great careers before they have even graced the graduation stage.

As the premier professional development organization for women in the Communications industry, NYWICI’s membership base extends across a wide range of business sectors. There are communications and media technology people in every type of business and career track imaginable. Communications is one of the few career areas that integrate well with every industry. It does not matter if you love science or sociology, engineering or English — there is a communications career made to fit your passion and interests.

NYWICI Foundation president Linda Descano has served the organization in various capacities for the past ten years on numerous committees: on the Board of Directors in the role of president and now, she leads the Foundation Board, the philanthropic arm of New York Women in Communications, as president.  

Recently, we sat down with Linda to discuss her vision for NYWICI Foundation’s continued growth and the important role it plays in helping teens get an early start in launching their communications’ and media careers.

How did you become involved with New York Women in Communications?
I got involved through my former manager, Lisa Caputo, who, at that time, was executive vice president of Global Marketing and Corporate Affairs at Citi. At the time, NYWICI was honoring Lisa with a Matrix Award. This was the first time I had heard about New York Women in Communications. I was working in Finance at Citi. I am not a marketer by education. However, working with Lisa, I became more involved in marketing. When I attended a meeting about the Matrix Awards, I thought, “Wow, what an amazing organization!  I just have to get involved.” Soon after, I became a member and the rest is history!

As president of the Foundation Board, what is your vision for the future of NYWICI?
One of the core values of NYWICI is helping women succeed at all levels and stages of their careers. So my hope is that we will be able to significantly increase the funds we have available to support scholarships and member empowerment grants in order to continue helping the next generation of communicators with their professional development.

With some career paths disappearing and new ones emerging, where do you see the future of the Communications industry heading?
I think there are some things that will never change around communications, such as the importance of telling a good story and having a message that is relevant to your audience and that resonates with their mindset.

What do young women need to create successful careers in the communications industry?
I think that in terms of knowledge we often overlook the basics of understanding how to write, how to organize one’s thoughts in a compelling way, and how to communicate and work with people.

When my parents were starting out in their careers, you could expect to work in the same company for 30 to 40 years. With my generation, maybe it is 15-20 years. However, in your generation and the generations to come, it’s not about long-term employment; it’s about long-term employability, which means you have to be the CEO of your own career. NYWICI wants to help students gain access to the industry and to help them understand the full range of career opportunities available. We can play an instrumental role in helping young women to build success skills and habits to help them navigate a rapidly changing employment and communications landscapes.

— Christine Simpson, Mandy Carr

Careers in Media Day

On Saturday, Oct. 17, 2015, the NYWICI Foundation’s High School Outreach initiative will present the third annual Careers in Media Day event for high school girls. Registration opens on Sept. 14, 2015.

Between rushing to class, homework, practice and studying for that quiz on Monday, you may be wondering how you will reach your professional career goals to become a future communications’ rock star. Well… imagine writing successful blog posts on topics that interest you, or developing engaging content for social media outlets like Tumblr and Snapchat for a living! These are just a few of the many jobs you can have with a career in the communications and media technology fields.

The NYWICI Foundation’s High School Outreach initiative [HSO] creates engaging college and career education programming for 9th-12th grade high school girls. On Saturday, Oct. 17 from 8:30am- 3:00pm, HSO will present the third annual Careers in Media Day event for high school girls. Last year, more than 100 teens attended this high impact career and personal development program.  Communications and media technology business leaders and professionals from a wide range of industries come together to share knowledge, insight, advice and tips with teens to help them plan for their future. Students spend a day attending various panel discussions, receive scholarship information and network with each other and seasoned communications’ professionals.

Registration for this year’s event opens on Sept. 14. For a limited time, the registration will be free for high school students only. College students can attend for a nominal fee of $20. College students, share this event with your high school alma mater so they can take advantage of the free registration period. We encourage group registrations. Space is limited and event reaches capacity quickly, so register early.  See you there!

College Students: Be sure to also save the date for our 2015 Student Career Conference on Nov.7, 2015, at NYU.