SPOTLIGHT: CHARDIA CHRISTOPHE – GARCIA
Global Head of Audience Strategy, TIME Events, TIME
Chardia Christophe – Garcia, is a marketing & events professional with over 13 years of experience working in publishing and media. She is currently the Executive Director, Audience and Community Marketing at Forbes focusing on event audience development, where she manages the strategy, marketing and delegate recruitment for approx. 30+ ForbesLIVE events (virtual and in-person) – highlights include the Forbes Women’s Summit, The Forbes Under 30 Summit, The Forbes Small Business Summit and many more.
Prior to her role at Forbes, she worked as the Associate Director, Event Marketing at NewBay Media (now Future plc.) where she managed the marketing campaigns for multiple events including NYC Television Week, The Broadcasting & Cable Hall of Fame, The Multicultural TV Summit, The Hispanic TV Summit, The Multichannel News Wonder Women Awards Luncheon, the Government Video Expo and more! From postcards, brochures, and email creation, to partnerships, banner ads, social media, market research, and reporting, she was constantly working on something new. While in this role she managed two direct reports, as well as, the department’s interns.
Prior to joining NewBay Media (now Future plc), she worked at American Express Publishing where she managed all the loyalty marketing for three affinity membership clubs (100,000+ members). This included brands like The FOOD & WINE Connoisseur Club, The SkyGuide Executive Privilege Club, and the Departures Magazine Wine Reserve Club.
Chardia received her Master’s Degree in Communication Studies from The College of New Rochelle and her Bachelor’s Degree in English and Business from the State University of New York at Albany. Born in the Bronx and raised by two Guyanese parents, she accredits her hard work ethic to her family. She believes that if you work hard, never give up, and treat people with kindness and respect, you will succeed. As it stands, she continues to enhance her skill-set through education as she strives towards excellence to achieve her goals, as well as, the goals of the company she works for.
