SPOTLIGHT: LISA TOBIN
Executive Producer for Audio
The New York Times
Lisa Tobin has spent the past few years as part of a team developing new digital projects at WBUR in Boston. Lisa has a track record of envisioning successful podcasts, including The Times’s most successful audio project to date.
“Modern Love,” the first podcast to briefly displace “Serial” at the top of the charts, was her idea. Lisa has launched feature shows, like the literary advice podcast, “Dear Sugar Radio,” based on the cult-favorite advice column. She has developed newsy shows, including a daily podcast produced in partnership with The Boston Globe during the trial of Dzhokhar Tsarnaev. And, she has incorporated audio into giant multimedia projects, like this Whitey Bulger extravaganza.
She has worked with traditional print journalists and won them over to audio storytelling. (“She makes people want to take risks,” a colleague of hers told us.) At WBUR, as a senior producer, she helped lead the station’s digital transition. As senior producer for innovation, she created Audiofiles, the first-ever database of great audio storytelling. And as managing producer, she created and ran an internal fellowship for new programming. Lisa’s appointment is a key development in expanding audio initiative, which is designed to deliver more exceptional journalism to our audience in exciting new ways.