SPOTLIGHT: ALEXA CHRISTON
Co-Host, ADLANDIA Podcast
Alexa most recently served as Head of Media Innovation at GE. She has worked on brands such as Pepsi, Yahoo! and Time Warner Cable during her 10+ career in advertising and marketing. At GE, Alexa worked on developing GE’s strategic messaging platform via multi-channel initiatives, most recently Brilliant Machines, Focus Forward Films and Fallonventions. An integrated marketer, Alexa looks at building brands across advertising, branded and rich content experiences.
As co-host of ADLANDIA, a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry, Alexa and co-host Laura Correnti challenge that “same ol'” thinking, address what’s in your feed, and highlight trends that haven’t hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry’s most inspiring talent and learn about the business models, ideas and obsessions they’re bringing to the booth.