SPOTLIGHT: DANIELLE DARDASHTI

Founder, Principal Advisor
dash

Danielle Dardashti is the Founder and Principal Advisor at branded content advisory firm dash. An Emmy award-winner and author, Danielle has held senior branded content roles at Meredith Corporation, Tribune Publishing, Magnet Media, and IKA Collective.

Danielle started her career as an on-air television reporter at NBC affiliates in Ohio, South Carolina, and North Carolina, and then at Fox 5 Atlanta, WAGA. She has produced and written six documentaries about children’s social and emotional issues, and has received several awards, including an Emmy, a Telly, and a Parents’ Choice award. Danielle is also the co-author of two books for parents and teachers. And she is a regular editorial contributor to BrandStorytelling.TV @ Sundance. In 2018 Danielle was named “One of 100 Significant Women” worldwide, by the Native Advertising Institute in Copenhagen, Denmark. She has served on the board of directors of New York Women in Communications since 2015.

Why she does what she does

“I love telling stories. That’s what drew me to do what I do.”

Online video’s biggest challenge

“Measurement! It’s getting better, I hope, but it’s like the Wild West. There’s a lot of fraud when it comes to truth in online viewing and numbers.”

Drawn to NYWICI

“Cocktails and Conversations. It was a lively panel about the future of video. Very interesting speakers and great networking. Since then, I’ve gone to a bunch of programs and gotten more involved.”

Did you know?

“I was in a family band growing up. We were like the Jewish von Trapps. My parents, my two younger sisters and I sang folk music in a bunch of languages all over the country.”

 

Michelle Lodge

Board of Directors
SPOTLIGHT: HILLARY KLEIN November 1, 2018
SPOTLIGHT: RACHAEL XERRI October 25, 2018
SPOTLIGHT: ASHLEY MCKENNA October 25, 2018
SPOTLIGHT: ANDREA BOEHLKE October 25, 2018
SPOTLIGHT: LISA TOBIN October 19, 2018
SPOTLIGHT: JENNIFER BENDER October 4, 2018
SPOTLIGHT: JENNIFER OWENS September 12, 2018
SPOTLIGHT: ROBYN HATCHER September 12, 2018
SPOTLIGHT: RAMONA CEDENO September 12, 2018
SPOTLIGHT: JULIANA URIBE September 12, 2018
SPOTLIGHT: ALEJANDRA CHAPARRO September 12, 2018
SPOTLIGHT: NICOLE MCGARREL September 12, 2018
Member Spotlights
SPOTLIGHT: COURTNEY CONNELY November 27, 2018
SPOTLIGHT: HAYLEY SALTZMAN November 27, 2018
SPOTLIGHT: TANYA JONES November 9, 2018
SPOTLIGHT: CLAIRE ZIELINSKI November 9, 2018

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Board of Directors
SPOTLIGHT: HILLARY KLEIN November 1, 2018
SPOTLIGHT: RACHAEL XERRI October 25, 2018
SPOTLIGHT: ASHLEY MCKENNA October 25, 2018
SPOTLIGHT: ANDREA BOEHLKE October 25, 2018
SPOTLIGHT: LISA TOBIN October 19, 2018
SPOTLIGHT: JENNIFER BENDER October 4, 2018
SPOTLIGHT: JENNIFER OWENS September 12, 2018
SPOTLIGHT: ROBYN HATCHER September 12, 2018
SPOTLIGHT: RAMONA CEDENO September 12, 2018
SPOTLIGHT: JULIANA URIBE September 12, 2018
SPOTLIGHT: ALEJANDRA CHAPARRO September 12, 2018
SPOTLIGHT: NICOLE MCGARREL September 12, 2018
Member Spotlights
SPOTLIGHT: COURTNEY CONNELY November 27, 2018
SPOTLIGHT: HAYLEY SALTZMAN November 27, 2018
SPOTLIGHT: TANYA JONES November 9, 2018
SPOTLIGHT: CLAIRE ZIELINSKI November 9, 2018