SPOTLIGHT: DANIELLE DARDASHTI
Founder, Principal Advisor
Danielle Dardashti is the Founder and Principal Advisor at branded content advisory firm dash. An Emmy award-winner and author, Danielle has held senior branded content roles at Meredith Corporation, Tribune Publishing, Magnet Media, and IKA Collective.
Danielle started her career as an on-air television reporter at NBC affiliates in Ohio, South Carolina, and North Carolina, and then at Fox 5 Atlanta, WAGA. She has produced and written six documentaries about children’s social and emotional issues, and has received several awards, including an Emmy, a Telly, and a Parents’ Choice award. Danielle is also the co-author of two books for parents and teachers. And she is a regular editorial contributor to BrandStorytelling.TV @ Sundance. In 2018 Danielle was named “One of 100 Significant Women” worldwide, by the Native Advertising Institute in Copenhagen, Denmark. She has served on the board of directors of New York Women in Communications since 2015.
Why she does what she does
“I love telling stories. That’s what drew me to do what I do.”
Online video’s biggest challenge
“Measurement! It’s getting better, I hope, but it’s like the Wild West. There’s a lot of fraud when it comes to truth in online viewing and numbers.”
Drawn to NYWICI
“Cocktails and Conversations. It was a lively panel about the future of video. Very interesting speakers and great networking. Since then, I’ve gone to a bunch of programs and gotten more involved.”
Did you know?
“I was in a family band growing up. We were like the Jewish von Trapps. My parents, my two younger sisters and I sang folk music in a bunch of languages all over the country.”