SPOTLIGHT: GEORGIA GALANOUDIS

Georgia Galanoudis

Georgia has been managing successful content driven marketing programs for clients for close to 20 years. Her audience-centric approach and integration of brand DNA into content strategy help clients develop innovative ways to engage with their core customers and drive positive brand experiences.

Georgia is currently the Vice President of Strategic Planning at Rauxa, where she’s joined forces with an agency with strong direct marketing experience. She has previously served as the Senior Vice President & Managing Director at Pace Communications and Managing Director at Imprint, a Sullivan content lab where she focused on developing content-driven integrated programs across digital, social, mobile and CRM. Georgia has led the strategy and execution of a myriad of integrated programs for such clients as Proctor & Gamble, Walmart and Bank of America delivering sales, marketing and growth initiatives with content as the common thread.

In her previous role as Managing Director at MXM, and as the Executive Director of the Parents Network Custom Solutions and Hispanic Ventures Integrated Marketing divisions within Meredith Corporation, Georgia led the teams and guided the strategy and execution of her clients’ content-driven marketing programs. Before joining Meredith Corporation in 2004, Georgia was Executive Director of First Moments, a Division of Time Inc.

Georgia is also on the Board for The Content Council, the definitive association resource for content marketing, education, insights and thought leadership.

Why Georgia does what she does…

“To me progress is everything. If I can help a person, a brand, or an organization move forward, even in some small way, I’m happy.”

Drawn to NYWICI…

“Friends and colleagues often seek my advice when needing to evolve to meet new challenges. NYWICI does this at scale. I feel right at home.”

My favorite social media platform…

“Each has its purpose but personally, as more if a non-sharer, I find myself browsing through Twitter to uncover something new.”

Marketing/Media/Content/Video/Social’s biggest challenge…

“The belief in the power of an omni-channel approach exists; now the biggest challenge for brands is operationalizing and having the right agency skillsets on hand to drive creativity, efficiency and consistency.”

At the top of my trend watching list is…

“I’m considering the balance of performance vs. brand marketing. Both are critical but what’s the right balance and how are we going to measure to optimize that?”

Off the clock, really…

“I enjoy exercising…yoga, Pilates, barre, swimming, biking, anything that’s going to keep me moving and let me eat some treats every now and then.”

Georgia’s nirvana…

“Hiking just about anywhere…the desert, the woods…that’s where I’m most content.”

Did you know…

“My training in the theatre set me up beautifully for my career…fueling creativity, collaboration, problem solving, comfort with constructive criticism and meeting impossible deadlines.”

Day to relive…

“I never look back. I believe that a ‘day to relive’ has yet to come!”

Words to live by…

“Inspired by curiosity and compassion.”

 

Linda Descano

Board of Directors
SPOTLIGHT: HILLARY KLEIN November 1, 2018
SPOTLIGHT: RACHAEL XERRI October 25, 2018
SPOTLIGHT: ASHLEY MCKENNA October 25, 2018
SPOTLIGHT: ANDREA BOEHLKE October 25, 2018
SPOTLIGHT: LISA TOBIN October 19, 2018
SPOTLIGHT: JENNIFER BENDER October 4, 2018
SPOTLIGHT: JENNIFER OWENS September 12, 2018
SPOTLIGHT: ROBYN HATCHER September 12, 2018
SPOTLIGHT: RAMONA CEDENO September 12, 2018
SPOTLIGHT: JULIANA URIBE September 12, 2018
SPOTLIGHT: ALEJANDRA CHAPARRO September 12, 2018
SPOTLIGHT: NICOLE MCGARREL September 12, 2018
Member Spotlights
SPOTLIGHT: COURTNEY CONNELY November 27, 2018
SPOTLIGHT: HAYLEY SALTZMAN November 27, 2018
SPOTLIGHT: TANYA JONES November 9, 2018
SPOTLIGHT: CLAIRE ZIELINSKI November 9, 2018

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Board of Directors
SPOTLIGHT: HILLARY KLEIN November 1, 2018
SPOTLIGHT: RACHAEL XERRI October 25, 2018
SPOTLIGHT: ASHLEY MCKENNA October 25, 2018
SPOTLIGHT: ANDREA BOEHLKE October 25, 2018
SPOTLIGHT: LISA TOBIN October 19, 2018
SPOTLIGHT: JENNIFER BENDER October 4, 2018
SPOTLIGHT: JENNIFER OWENS September 12, 2018
SPOTLIGHT: ROBYN HATCHER September 12, 2018
SPOTLIGHT: RAMONA CEDENO September 12, 2018
SPOTLIGHT: JULIANA URIBE September 12, 2018
SPOTLIGHT: ALEJANDRA CHAPARRO September 12, 2018
SPOTLIGHT: NICOLE MCGARREL September 12, 2018
Member Spotlights
SPOTLIGHT: COURTNEY CONNELY November 27, 2018
SPOTLIGHT: HAYLEY SALTZMAN November 27, 2018
SPOTLIGHT: TANYA JONES November 9, 2018
SPOTLIGHT: CLAIRE ZIELINSKI November 9, 2018