SPOTLIGHT: JEANINE D. LIBURD
Chief Marketing & Communications Officer, BET Networks
Jeanine D. Liburd is the Chief Marketing & Communications Officer for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of quality entertainment for the African-American audience and consumers of Black culture globally. In her role, Liburd oversees all facets of strategic and creative brand development, consumer marketing, corporate communications, corporate social responsibility and a variety of cross-business initiatives. Her deep consumer insights coupled with her innovative marketing strategies have resulted in deeper consumer engagement and consistent ratings growth for five consecutive quarters.
Liburd joined BET Networks in 2007 as Senior Vice President of Corporate Communications after working with various divisions under the Viacom banner since 2000. She was Senior Vice President of Corporate Communications for Viacom, where she oversaw all media relations initiatives and corporate messages for the company’s business units, including MTV Networks, BET Networks and Paramount Pictures. Prior to that, she was Vice President of Corporate Communications for MTV Networks.
Before joining MTV Networks, Liburd was Vice President at Robinson, Lerer and Montgomery (RLM), a strategic communications firm, where she worked with clients such as Oxygen, CNBC, AOL and Showtime. Prior to communications, she worked on urban and family policy within New York Mayor Dinkins’ administration, Donna Shalala and the Department of Health and Human Services and with the Clinton administration.
Affiliated with a number of professional, civic and cultural organizations, Liburd serves on the board of ColorComm, the Corporate Advisory Council for the Congressional Black Caucus Foundation, the Diversity and Inclusion Advisory Board for New York Public Radio, the Apollo EmpowHer steering committee and the Board of Directors for the Weeksville Heritage Center.
She is a graduate of Vassar College and holds an M.S. in Urban Policy from The New School University for Social Research.