SPOTLIGHT: LISA SHERMAN
President & CEO, Ad Council
Lisa Sherman is President and CEO of the Ad Council, a national organization that uses the power of communications to take on the most important issues facing the nation. Through its vast network of partners across advertising and marketing, media and tech, government agencies and non-profits, the Ad Council spearheads campaigns that promote education, safety, health and community and leave a lasting impact on American life. Over the course of its more than 75-year history, it has helped create some of the most iconic public service advertising in history — from Smokey Bear to “Fiends Don’t Let Friends Drive Drunk” to the viral phenomenon “Love Has No Labels.”
An accomplished media and marketing executive, Lisa has successfully led, transformed, and grown brands and businesses throughout her career. She joined the Ad Council from Viacom, where she launched and ultimately led LogoTV, the groundbreaking television network for LGBTQ. Under her leadership, LogoTV expanded to 50 million homes nationwide and its signature series, the Emmy and GLAAD Media award-winning RuPaul’s Drag Race emerged as a cultural phenomenon. Prior to joining Viacom, Lisa was an Executive Vice President at ad agency Hill Holliday. She’s also held a number of senior-level marketing and advertising roles at Verizon.
Beyond her duties at Ad Council, Lisa is actively engaged at the intersection of business and social good. She is an Information and Entertainment Steward for the World Economic Forum, an advisory board member of DoSomething Strategic, and is also on the Board of Trustees for God’s Love We Deliver. A passionate advocate for female empowerment, she is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College. Lisa was also featured in a Harvard Business School case profile on authentic leadership and was a contributor to the book, “Uplifting Leaders (Who happen to be Women).”
Lisa has been recognized with a number of industry and community service awards, most recently named to Out Magazine’s 2017 Power 50 list, Ad Age’s “Women to Watch 2015,” Big Brothers Big Sisters of NYC’s 2016 Public Service Award and named to the 2016 Responsible 100 List by City & State, an honor given to New York’s most outstanding corporate citizens in recognition of personal and professional philanthropic contributions.