SPOTLIGHT: LORI GREENE
Lori is Vice President of High School Programming for New York Women in Communications and Founder of LPG Enterprises, a digital marketing, content and training consultancy with clients such as Intel, Advertising Week, The New York Academy of Sciences and The Canadian Consulate.
A content marketer, brand-builder and speaker, Lori is an NYU and Temple University adjunct, teaching mobile and content marketing. She’s run digital and content at BBC America, History Channel and the Biography channels, increasing KPI’s by double digitals, and she led content at ad agency Maxus. Lori worked at Time Inc Content Solutions, ran digital/social at an experiential marketing company and was a journalist and a television producer for Food Network, Lifetime and Travel Channel.
Why Lori does what she does… “My mission in life is to help people be the very best that they can be, and I love helping brands do that as well.”
Drawn to NYWICI… “The comradery, sisterhood and help we all give each other is superior to any other organization.”
My favorite social media platform… “Both my husband and son are awesome, award-winning photographers, and I’m a visual person — so Instagram wins hands down.”
Marketing/Media/Content/Video/Social’s biggest challenge…“Truly understanding that putting the customer at the center of everything a brand does allows them to win big.”
At the top of my trend watching list is… “Connected cars, chatbots and Internet of Things (IoT).”
Off the clock, really… “Traveling to a new country, the more exotic the better.”
Lori’s nirvana… “Hiking outdoors to a gorgeous vista.”
Did you know… “I climbed to the summit of Mount Kilimanjaro, visited all seven continents and snuck into a Peruvian jail to interview a political prisoner.”
Day to relive… “Tobogganing down an Antarctic slope alongside a penguin.”
Words to live by… “Happiness is not a state to arrive at, but a manner of traveling.”