SPOTLIGHT: MEREDITH LONG
Meredith is the 2017-2018 President of New York Women in Communications and currently serves as Chief Revenue Officer, North America, Quantcast
Meredith is the 2017-2018 President of New York Women in Communications and currently serves as Chief Revenue Officer, North America, Quantcast.
Most recently at TIME Inc, she was responsible for developing the growth strategy for such brands as TIME, Fortune, Money, InStyle, Food & Wine, Travel + Leisure and Departures. As the brand leader, she oversaw the overall financial and strategic performance, managed such major franchises and live events as the annual Food & Wine Classic in Aspen, Time 100 and the Fortune Live Media Division that includes Fortune Most Powerful Women and the Fortune Global Forum.
Meredith received a B.A. in Journalism and Broadcast News from the University of Colorado, Boulder. She was named to the 2016 American Advertising Federation’s Hall of Achievement, which annually recognizes outstanding leaders in advertising under 40. She currently serves on the AAF’s Hall of Achievement Executive Committee.
Why she does what she does… “The more this business changes, the more I find the fundamentals still apply. First and foremost, this is a relationship business. Making new connections, learning about new brands, discovering new businesses, meeting fresh challenges and coming up with creative solves — these things are always hugely gratifying.”
Drawn to NYWICI… “What I love about NYWICI is that we convene women across EVERY aspect of the communications industry and support the advancement of women across EVERY stage of their career. We lift each other up.”
My favorite social media platform… “Pinterest. I can fall down the Pinterest rabbit hole any hour of the day. It’s the engine of inspiration for everything from the kitchen remodel I keep dreaming of or a fall getaway to Mallorca.”
Marketing/Media/Content/Video/Social’s biggest challenge… “Deeply reported and trusted sources of information are scarce commodities. And when you find them, they should command a premium. Finding creative business models that strike a balance between what people are willing to pay for and what partners are keen to invest in is an important and valuable inquiry that all of us have a stake in.”
Off the clock, really… “Anything outdoors helps me recharge —hiking, skiing & surfing are my go-tos.”
Meredith’s nirvana… “California is my happy place.”
Did you know… “I am working toward a degree in interior design.”
Day to relive… “Sailing the Aeolian Islands with my dearest friends.”
Words to live by… “Plan your life. Not your career.”