SPOTLIGHT: RACHEL BOWIE
Rachel is Chief Communications Officer for New York Women in Communications and Senior Editor of Special Projects for PureWow.com, a lifestyle website for women. There, she covers everything from money, tech, entertainment, travel, beauty and more, in addition to working on a number of special projects ranging from The Coterie, PureWow’s influencer network, to Good News, PureWow’s very own flash briefing on the Amazon Echo.
Prior to joining PureWow, she was the Associate Editor of Digital Editions for Good Housekeeping magazine, where she contributed to both the print and iPad editions, writing and editing fashion, travel and a column about cool lady bosses. She also produced and edited video content for the brand. Before moving to New York, she got her start in Boston at Niche Media and helped launch Boston Common Magazine.
Why Rachel does what she does… “I’ve always been obsessed with keeping my finger on the pulse of what’s going on in the world. It’s honestly thrilling that success in my day job means everything from making sure I’m up to speed on Kate Middleton and the royal family to dreaming up all the innovative ways content can come to life on a range of platforms.”
Drawn to NYWICI… “It’s a funny and Carrie Bradshaw-related story: When I first moved to New York nearly 10 years ago, I remembered the Sex and the City episode where Carrie attends a luncheon for women in the arts. Her line: ‘I write, so I’m a woman in the arts.’ I’m a writer, too, and it made me curious about whether or not a luncheon like that actually existed. I Googled some combination of ‘women in the arts,’ ‘communications’ and ‘New York,’ and the Matrix Awards was the first thing to pop up. I enrolled and became a member that night.”
My favorite social media platform… “Instagram! Hands-down. It’s like a running diary of my days and all the cool things I’m exposed to living in a city as incredible as New York. It’s also sparked a major photography passion for me.”
Marketing/Media/Content/Video/Social’s biggest challenge… “Right now, I’d say it’s keeping an open mind and always being willing to pivot when new technology or new forms of storytelling come out. Simultaneously, I do believe that content is content. It’s challenging and invigorating to sit back and, with a pie in the sky mindset, consider all the different ways a story can be told.”
At the top of my trend watching list is… “Virtual reality. Sure, there’s gaming capabilities, but what about the new ARKit on the iPhone that syncs with third party apps to let you digitally move furniture around your living room like the couch you can’t decide where to place? Pretty cool.”
Off the clock, really… “My favorite place in the world is Brooklyn Bridge Park for an evening run or an impromptu pizza picnic. I also am getting back into singing. I sang a cappella in college and just started taking voice lessons again.”
Did you know… “When I was in fourth grade, I entered a raffle at a local town fair to win 500 free business cards. Now, there were a variety of cool (and more kid-appropriate) prizes, but that’s the drawing I chose to enter — and I won. The company that offered it wasn’t exactly thrilled that the winner was an eight-year-old, but my mom was relentless that they make good on the prize. She even helped me design my very first business card. My title? Talent extraordinaire. Still makes me smile to this day.”
Day to relive… “Going on a bicycle tour on a Sunday night all around Paris with my now-husband that culminated in a serious downpour right when we were pedaling along the Seine. Good thing we splurged on the $2 ponchos, but one of the most fun nights of my life.”
Words to live by… “In this crazy life, never under-estimate the value of self-care.”