SPOTLIGHT: SANDRA SIMS-WILLIAMS
Chief Diversity Officer, Publicis Groupe
Sandra Sims-Williams is the Chief Diversity Officer (CDO) for Publicis Groupe — a corporation with global affiliates. Consisting of approximately 23,000 people in its U.S. brands’ consortium. As CDO, she is responsible for developing and sustaining diversity and inclusion initiatives, tools, and measurement of success for the Groupe. In 2015, she initiated a re-brand of the D&I efforts to Talent Engagement & Inclusion, moving away from the traditional toward an all talent schematic that embraces all talent. Making the case for “all at the table” brings more opportunity for change.
Prior to being appointed to this post, Sandra was responsible for structuring D&I strategy in VivaKi agencies — primarily media and digital – as Director of Diversity for Digitas. She also served on the VivaKi Talent and Transformation team, a group whose overarching mission was to create an environment to attract and retain top talent.
During her tenure with VivaKi, her efforts to underscore principles and policies of diversity are widely known. Sandra serves as a member of the NY Ad Club and works with the New York Department of Education, whose primary goal is to increase the awareness of advertising as a career to high school students through the “I’mPart” initiative.
She implemented and authored a “go to” resource guide for the 4A’s Diversity Committee called “The Competitive Edge,” launched in 2012.
She is the lead voice for the Publicis Groupe launch of VivaWomen! USA, and persists in exploring opportunities to empower them through multicultural gatherings, training seminars, and conference opportunities including hosting the Publicis Groupe women of color to the “Black Enterprise Women of Power Summit.”
Sandra has developed two transformational women’s groups, one for senior women, which meets monthly to interact on issues related to development, another for younger entry level women, designed to model, encourage, enhance, and navigate their careers.