SPOTLIGHT: SARAH KIRCHNER
Vice President of Digital Marketing, Kenneth Cole Productions
Sarah Kirchner is the Vice President of Digital Marketing for Kenneth Cole Productions, where she leads social media, influencer programs, digital partnerships, & brand innovation opportunities. Her passion lies in defining forward-thinking digital & social creative solutions that harness innovation, technology and digital platforms to drive business results. Previously, she was the Global Director of Digital & Social Media for Gap brand, overseeing all digital brand initiatives with the goal of strengthening the brand and delivering inspiring, engaging and rewarding consumer experiences.
Prior to joining Gap, Sarah was at Digital and Social Media agency, MRY (formerly Mr. Youth), partnering with global brands like Visa, Crayola, Nestle, Chase, and Proctor and Gamble to develop their digital strategies and campaigns. Throughout her 11-year career in marketing, she has also worked at other top agencies such as Ogilvy, delivering integrated marketing solutions for Fortune 500 brands spanning a variety of verticals including CPG, Entertainment, Finance, Media, Technology, Retail, and Telecommunications.