The Clicks Are In: How Major Media Brands Maintain Trust in the Era of Viral Media

October 19, 2017

 

 

No matter what they say, size still matters, which continues to lead too many digital and social publishers to push the boundaries on accountability. When social media posts equal news, when dozens of sites re-interpret news without reporting on it themselves, when opinions are formed and spread in the blink of a tweet, how are trusted brands staying accountable and authentic? And how is this impacting their bottom line

Moderator:
Joanne Lipman

Chief Content Officer, GANNETT and 
Editor-in-Chief, USA TODAY and USA TODAY NETWORK

Edward Felsenthal
Editor-in-Chief
TIME

Mindy Massucci
Head of Twitter Network
Bloomberg LP

Allison Murphy
Vice President, Ad Products & News Partnerships 
New York Times
 

 

Shareen Pathak 
Co-Executive Editor
Digiday 


Date: Thursday, October 19
Time: 8 a.m. to 10 a.m.
Location: Time Inc., 225 Liberty Street, New York, 10281 
 

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