Stacy Martinet (left), CMO of Mashable — the moderator of a NYWICI Feb. 19, 2013 event during social media week — and Kendra Bracken-Ferguson (right), COO and a founding partner of Digital Brand Architects (DBA) and a panelist at the event, talk about what social media mean to them.
Kendra: "My company is based on social media, so without it, DBA would not exist in its current form. And the work I do is constantly evolving, from new platforms blowing up overnight to fresh research or statistical data that can make or break a client account. We have to be fluid in our action, hungry in our thirst for knowledge and brazen when it comes to full-throttle implementation."
Kendra: "That social media is a tool not just for conversing, but also for sharing, learning and garnering insights from around the globe. If you're experienced, then the questions you're most likely asking yourself (or me) are: What's the next big thing? How can I monetize social media?"