SPOTLIGHT: KIMBERLY EVANS PAIGE
EVP, Chief Marketing Officer, BET.
A seasoned brand marketer and general manager with over 25 years of experience, Kimberly is widely recognized as a leading business executive that is known for driving transformative growth among existing and emerging Brands and Companies. She sites her ability to stay connected with consumers and culture, cultivate strong collaborative partnerships, unlock revenue growth opportunities, and build inspired and empowered teams as keys to her success.
Kimberly recently joined ViacomCBS as EVP, Chief Marketing Officer, BET Networks. In this role she is responsible for managing and implementing brand strategy across all platforms including the BET and BET Her linear networks, BET+ streaming, BET Social and stewards the highly successful BET Live Events business.
Prior to joining BET, Kimberly was the Chief Operating and Brand Officer, Sundial Brands where she partnered with founder and CEO, Richelieu Dennis, to craft the overall strategic direction for future growth across the entire Sundial portfolio, including SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, and Nyakio. Kimberly oversaw Operations, Marketing, International, and Sales, and played a leading role in the launch and marketing of the $100M New Voices Fund in support of Women of Color Entrepreneurs.
Prior to Sundial, Kimberly was Chief Marketing Officer of the Beauty Division of Coty, Inc., the makers of several fragrances and iconic beauty brands such as COVERGIRL, Clairol, Sally Hansen, and Rimmel. During her time at Coty, Kimberly stewarded the U.S. relaunch of several flagship brands, including Rimmel’s Street Beauty, the modernization of Sally Hansen, and Clairol’s Nice N’ Easy relaunch which delivered the most significant innovation in the hair color category in the last 50 years.
Prior to joining Coty, Kimberly worked at The Coca-Cola Company (TCCC) for 16 years in various roles in North America and Global. Her roles included Vice President, Venturing and Emerging Brands (VEB) where she was responsible for leading marketing, innovation and assessing high growth merger and acquisition opportunities of emerging beverage brands. She is widely known for her leadership, turnaround and delivery of record growth of the $3.5B Sprite and Flavors portfolio. During her leadership, she relaunched The Coca-Cola Company’s 2nd and 3rd largest global brands and led key marketing partnerships with the NBA, LeBron James, Drake and many others.
Kimberly started her career in Brand Management at Procter & Gamble in Cincinnati, OH. She has a Bachelor of Arts Degree in Communications & Business from Howard University and a MBA from Clark Atlanta University. She has been recognized as one of the Top Marketing Executives to Watch, interviewed by leading industry publications and has spoken on a number of panels on Women’s empowerment, how to expand brands globally and effectively market to youth, millennials and multicultural consumers. She is actively involved in many professional and social organizations and has been nationally recognized for her efforts to address childhood literacy.