SPOTLIGHT: SARAH PERSONETTE
VP, Global Client Solutions. Twitter
Ms. Personette is Vice President of Twitter Global Client Solutions, where she leads Twitter’s partnerships with top marketers and agencies worldwide. Ms. Personette oversees a team of regional business leaders as well as Twitter’s global teams focused on client partnerships, agencies and brand strategy.
Previously Ms. Personette was the Chief Operating Officer of Refinery29, where she oversaw business strategy and development, customer revenue, business marketing, growth and analytics, creative services, and research.
Prior, she served as the Vice President of Facebook’s Global Business Marketing team from 2014 through 2017, responsible for providing their customers with innovative and effective marketing solutions for their businesses. Ms. Personette also built and led Facebook’s Global Agency Team. In addition, she was the US President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.
Since 2016, she serves as a corporate director for Build-A-Bear Workshop (BBW), a publicly traded small cap specialty retail company. In her philanthropic work, she is a director of Northwestern University’s Alumnae Board, President Elect Of NYWICI, She Runs It, and the Reisenbach Foundation.
Ms. Personette received the 2016 Next Generation of Women in Communications from NYWICI and was inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2015. In 2014, she was named one of Advertising Age magazine’s top “40 Under 40” marketing stars.
She resides in New Jersey, holds a degree from Northwestern University, and is a proud wife and mother of two.