Rodeena Stephens

Rodeena Stephens is a tenure-track instructor in the Communications, Journalism & Arts Department at Westchester Community College. She is also the social media director for NYWICI and moderator of NYWICI's bi-weekly Twitter chats. Connect with Rodeena on LinkedIn or Twitter.

With the number of responsibilities we have in our daily lives, it seems almost unfeasible to join a professional organization. Commitments to family, career and school, may prevent us from seeing the benefits of joining a professional organization...
In recent years, building one's professional image has created a lot of buzz around the need to have a personal brand. Turns out, everyone has a personal brand, whether you realize it or not: Your personal brand is the reputation for you or your...
Do you have a 9-to-5 job, as well as a side hustle? If the answer is yes, you’re not alone: According to a recent article on CNN.com, more than 44 million Americans have a side hustle. Studies show the initial reason for starting a side hustle is...
Linda Descano is a mover and shaker who has used her communication skills and influence to elevate and educate women throughout her career. Linda is past president of New York Women in Communications and currently serves as the organization’s Vice...
Do you struggle with self-promotion? Are you reluctant to tell others about your success? Women often think that ‘singing their praises’ will be perceived as pushy, and they’re reluctant to embrace their powers. But self-promotion is not taboo —...
For many women, the words “I’m sorry” are expressed far too often. Women, whether merited or not, often apologize for the slightest infraction. “I’m sorry for interrupting,” “I’m sorry, would you please lower your voice,” “I’m sorry, would you...
With so many online voices, it is important that brands find imaginative ways to connect with their customers. Creative storytelling allows brands the opportunity to take consumers on a visual journey. How is storytelling evolving in this age of...
Failing to negotiate your salary can cost you a raise and even prevent you from getting the promotion you deserve. According to PayScale’s Salary Negotiation Guide, “Women are more likely than men to state that they are uncomfortable in starting...
Have you ever wondered about the correlation between Search Engine Optimization (SEO) and content marketing? For many, SEO is a misunderstood marketing strategy and often overlooked. In an effort to address the many ways in which SEO could improve...
One of my favorite marketing campaigns is Dove Beauty Sketches (screenshot at left), produced in 2013. Just one month following the release of Dove Beauty Sketches, the video received more than 114 million total views, which, according to Dove,...

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