SPOTLIGHT: HELEN SHELTON, M.S.
Senior Partner, Finn Partners
Helen Shelton is an award-winning lifestyle communications strategist with particular expertise in the arts and culture, health, spirits and wine, and multicultural marketing sectors.
She is known for creating branded entertainment and cause-related platforms that raise awareness of critical societal issues ranging from health disparities to access to educational resources. At Finn Partners, Helen also oversees the agency’s Diversity and Inclusion program, Actions Speak Louder. Building strategic alliances for brands to net tangible results is simply all in a day’s work for Helen. Her connectivity has fostered relationships with some of the most iconic figures in the worlds of art, music, entertainment and architecture, all while making a career by making a difference.
Most recently, Helen led the team that launched Hip Hop Public Health’s breakthrough COVID-19 trilogy of music video PSAs: 20 Seconds of More, 20 Segundos o Más and Behind the Mask, yielding more than 300 million combined media impressions and three million views on YouTube. Helen works tirelessly in the industry not only to responsibly promote products but also to advance important causes, ranging from adult education and housing, arts and culture, voter registration, disparate unemployment and disease awareness initiatives.
Named one of the 25 Most Influential Black Women in Business by The Network Journal, Helen is a Director of the New York Urban League, and leads the PR Council’s national Diversity Community. For two consecutive years, she served on the board of PRSA-NY as VP of Marketing. She is featured in the seminal book, Diverse Voices, and regularly writes about multicultural marketing and DEI, most recently in PR News and Triple Pundit.
Helen is a graduate of Dartmouth College and holds an M.S. from Boston University. Her enthusiasm, integrity and commitment to using her position to uplift and benefit diverse communities are the principles that have guided her throughout. In her spare time, Helen enjoys Italian cinema and literature.