Each year, New York Women in Communications hosts a Student Career Bootcamp that draws more than 200 students and young professionals together. This event features a variety of panel topics related to women who are navigating the communications industry during a transformative time.
The 2021 Student Career Bootcamp will take place virtually on Thursday, September 9, from 4-6:15 p.m. and will feature industry leaders in panel discussions on emerging trends in media, interview best practices, personal branding and much more.
From the events of 2020, this event will offer a virtual experience with valuable tips for students in how to navigate the next normal and post-pandemic life. The purpose is to help women in the media and communications industry as they start their careers, giving them a preview into different types of careers and other tangible career advice.
The pandemic is also making this generation reconsider their career goals. College Finance reports 66% of Gen Z feel their planned career paths are less stable than before the pandemic—30.6% plan to change their career path, while 20.7% are still on the fence. Stability and job opportunities are likely to outweigh passion for their fields.
Generations shape the workplace, culture and how marketers can reach them as consumers. Generation-Z is no different in those ways than the generations before them. What makes Gen-Z unique is their desire for creativity, cutting-edge technology and being able to share the experiences they make online.
What: NYWICI Student Career Bootcamp
When: Thursday, September 9, 4-6:30pm ET
Price: $25 for members and non-members
4:00PM – 4:10PM: Welcome
4:15PM – 4:45PM: Panel 1: Posts with Purpose
4:50PM – 5:20PM: Panel 2: Intergenerational Communications in the Workplace
5:25PM – 5:55PM: Panel 3: Networking in the New Normal
Breakout Session 1: Posts with Purpose (cancel culture, activism)
Social media can do a lot of good (think: ice bucket challenge raising millions for charity or that tip on LinkedIn that led to an internship). But it can also “cancel” people’s jobs, like when a candidate to become editor in chief of Teen Vogue lost the job due to anti-Asian tweets from years earlier. How can you avoid the same fate, and use social media for good, building your profile and that of your company? Our panel opines on all things social.
Breakout Session 2: Intergenerational Communications in the Workplace
“They’re so entitled.” “He’s out of touch.” Stereotypes abound among the various generations in the workplace. Baby boomers came of age at a very different time than those just starting their careers. And where do Gen X’ers fit in? Learn how other generations may interpret your approach to work in this fascinating panel.
Breakout Session 3: Networking in the New Normal
“It’s not what you know, but who you know,” as the saying goes. But when it seems like the entire world is working remotely, how do you meet new contacts or find a mentor to guide you as you enter the workplace? Attend our panel to find out!
6:00PM – 6:25PM: Networking
6:25PM – 6:30PM: Closing Words
Panel 1: Posts with Purpose
MODERATOR: Brandi Boatner
Brandi Boatner is currently vice president, student programming for NYWICI. Brandi is an award-winning digital communication, public relations, social media professional and prolific public speaker based in New York City. As a member of the IBMer Communications team (employee/internal communications), Boatner supports key initiatives for the Transformation and Culture function, including social media support for the SVP of Transformation and Culture and digital engagement for diversity and inclusion channels. She leads initiatives that empower managers to help shape the IBM culture from within their teams, drive employee advocacy through social activation and continues to serve as the lead for social justice communications known as Emb(race), IBM’s response in combating implicit bias, discrimination and racial inequality. Currently, Boatner is one of five finalists for Outstanding In-House PR Professional for the 2021 PR Week Awards.
Rodeena Stephens is the Social Media Manager for New York Women in Communications. She is a tenured professor and department co-chair in the Communications and Media Arts & Journalism Department at Westchester Community College.
Rodeena consults as Director of Communications at The Greater Allen A.M.E. Cathedral of New York.; one of New York’s largest religious institutions. As Director of Communications, she leads the team responsible for developing communication strategies that include web, marketing, social media and public relations. With her extensive knowledge of digital marketing, she leveraged digital platforms to increase awareness and evolve the church’s digital presence worldwide. Since the start of the COVID-19 pandemic, Rodeena developed and implemented strategies to help bring several of the church’s programming digital, including its weekly Sunday services, which is streamed live to more than 7,000 viewers weekly.
As an advocate for Alzheimer’s, Rodeena launched Fight to Remember podcast, which is targeted for those for those impacted by Dementia, Alzheimer’s, and other brain disease. Rodeena sits on the board of directors for the Alzheimer’s Association, New York City chapter.
She has a Bachelor of Science degree in Interdisciplinary Studies and Master of Arts degree in Communication Arts from New York Institute of Technology, Old Westbury, NY.
Sriya Sarkar, Senior Creative Content Producer, Change.Org
Sriya Sarkar is an NYC-based digital media producer, comedian, and filmmaker. She has worked extensively in creative roles for political and advocacy organizations, including Abortion Access Force (formerly Lady Parts Justice), Hillary for America, and Priorities USA. She is the Associate Creative Content Director for Change.org as well as a co-founder of the South Asian Sexual and Mental Health Alliance (SASMHA). You can find her at sriyasarkar.com or SASMHA’s podcast, Brown Taboo Project.
Carmella Glover, President, Diversity Action Alliance
Carmella Glover is President of the Diversity Action Alliance and the Director of DE&I at Page. Before she transitioned to Page, Carmella was the first-ever Executive Director of the PRSA Foundation. Glover brings over ten years of corporate experience from L’Oréal USA, Procter & Gamble, and Johnson & Johnson. Before transitioning into Diversity Communications, Glover was a subject matter expert in supply chain and manufacturing operations. She has a Bachelor of Science degree in Chemical Engineering from New Jersey Institute of Technology and a Master of Science degree in Public Relations and Corporate Communications from New York University.
Sheereen M. Russell is currently Group Vice President of Advertising Sales and Client Partnerships for Inclusion Audiences for both OWN: Oprah Winfrey Network and the larger Discovery portfolio. In 2020 Ms. Russell was named to the board of the New York Women in Communications as Vice President of Memberships, joined the Ad Age Diversity Council, spearheaded OWN’s partnership with the ANA’s SeeHer initiative to expand positive representation for Black women in media, was a 2020 ANA Multicultural Awards Judge, and was named to the Cablefax 2020 Diversity List. In 2019, Ms. Russell was recognized as one of Ad Age’s “Women to Watch” list for her commitment to inclusive brand narratives and representation of Black audiences and accurate portrayals in all content. In 2018 NAMIC identified Ms. Russell as a “Next Generation Leader”.
Prior to OWN, Ms. Russell had a successful decade-long tenure at Viacom, where she rose through the ranks and became VP of Brand Sales at Viacom. She was awarded the 2013 Presidential Award at Viacom for her revenue driving performance and team leadership.
Ms. Russell made the leap to Viacom from Time Warner/Time Inc. in 2006 after serving as the National Sales and Marketing Director at Sports Illustrated. While at Sports Illustrated, she was instrumental in developing and launching a college sports magazine, Sports Illustrated on Campus. She designed and spearheaded a successful influencer panel to offer national marketers both custom marketing and insights around college millennials.
Ms. Russell began her media and entertainment career as a Publicist for Time magazine.
Ms. Russell earned a B. A. in Communications with a Minor in Journalism from Wake Forest University. She currently resides in the New York area with her husband and two sons.
Panel 2: Intergenerational Communications in the Workplace
MODERATOR: Georgia Galanoudis
Georgia Galanoudis is the 2021-2022 President elect for NYWICI. She currently guides the Media practice at HIMSS ensuring there’s a platform to showcase diverse thought and a variety of voices to help inform, empower and activate members of the healthcare ecosystem.
Prior to joining HIMSS, Georgia managed marketing solution agencies within large publishers, ran the strategy practice for a full-service digital agency and led new business efforts for a best-in-breed content agency. She’s built integrated content engagement programs and led enterprise content strategy and communications transformation initiatives for clients such as BlueShield of CA, NewYork-Presbyterian, S&P Global and Verizon. Her career journey has placed her within roles at Publishers such as Time Inc. and Meredith, and agencies such as Rauxa and MXM (now Accenture). The common thread throughout her varied experiences has been the power of data-driven insights and relevant storytelling to foster positive consumer experiences.
Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, and corporate social responsibility. Currently, Dr. Massey is a communications consultant, as well as Founder & CEO of The Marketing Communications Think Tank, a Benefit Corporation whose mission is to shift the way we communicate around politicized social issues so that diverse groups of people can have civil discourse instead of uncivil disputes. She is also a sought-after corporate speaker, a Board Director for publicly held companies and nonprofits, an adjunct professor at Columbia University, and the author of two books, Culture Shock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes Are High.
Jennifer Davidson serves as Executive Vice President, Communications for the Academy of Motion Picture Arts and Sciences where she is responsible for strategic planning and execution of all global public and media relations initiatives.
Previously, Davidson was Executive Vice President at Babygrande PR where she oversaw PR strategies for the Emmy-winning Queer Eye, Pawn Stars and Fixer Upper, while providing counsel to senior leadership on programming, marketing and outreach initiatives.
Davidson spent nine years at Sony Pictures Television as Vice President, Media Relations, overseeing PR campaigns on dozens of series, including Damages, Breaking Bad, Rescue Me, The King of Queens and several television movies.
She began her career at NBC Entertainment leading campaigns for the Emmy winning series Friends, Mad About You, The Fresh Prince of Bel-Air, Seinfeld and ER.
Davidson is a graduate of Pepperdine University with a B.A. in Organizational Communications with an emphasis in Business Marketing.
Chardia Christophe – Garcia is currently the Executive Director, Audience and Community Marketing at Forbes focusing on event audience development, where she manages the strategy, marketing and delegate recruitment for approx. 30+ ForbesLIVE events (virtual and in-person) – highlights include the Forbes Women’s Summit, The Forbes Under 30 Summit, The Forbes Healthcare Summit and many more.
Prior to Forbes, she worked as Associate Director, Event Marketing at NewBay Media
(now Future plc.) where she managed marketing campaigns for multiple events including NYC
Television Week, The Broadcasting & Cable Hall of Fame, The Multicultural TV Summit, The Hispanic TV Summit, The Multichannel News Wonder Women Awards Luncheon, the Government Video Expo and more.
Previously, she worked at American Express Publishing where she managed all the loyalty marketing for three affinity membership clubs (100,000+ members).
Chardia received her Master’s Degree in Communication Studies from The College of New Rochelle and her Bachelor’s Degree in English and Business from the State University of New York at Albany.
Carolina Rincón Sato is a Senior Vice President at Edelman, leading the development and execution of multicultural campaigns for clients, such as PONDs, Knorr, and YMCA, among others. She is also currently serving as strategic counselor to leading Unilever Food and Refreshment brands, such as TAZO, and Good Humor.
She started her career at LatinVox, a boutique Hispanic Agency. During her time at LatinVox, Carolina worked with clients such as PepsiCo, General Motors, Verizon Wireless, Macy’s, and NGOs such as the Pan American Development Foundation (PADF). She also helped lead the Latinx programming for Sanofi Pasteur, working on grassroots campaigns to increase vaccinations amongst Latinos.
Prior to LatinVox, she joined Hunter Public Relations, where she created and executed communications campaigns for Diageo brands, e.g., Tequila Don Julio and Buchanan’s, Tabasco sauce, Smithfield, and Zyrtec, among others.
Sato is originally from Colombia but currently lives in New Jersey with her husband and children.
Tamarra Thal is a U.S. External Communications Specialist at IBM. Tamarra is a proud first-generation Haitian American and first-generation college graduate who is dedicated to paving a more inclusive and equitable society. With a passion for storytelling, Tamarra currently executes External Relations at IBM, where she communicates her company’s story to local media across the nation. Tamarra is also a Youth Trainer for the Truth Initiative where she educates teens nationwide about the dangers of tobacco and e-cigarettes through community engagement and youth activism. As a champion for diversity, equity and inclusion, Tamarra previously worked as a Communications Assistant for the Diversity Action Alliance, where she helped progress racial equity in the public relations field. She also helped found the first Black Public Relations Student Society at her alma mater, the University of Florida.
Panel 3: Networking in the New Normal
MODERATOR: Dustee Tucker Jenkins
Dustee Tucker Jenkins serves as the Global Head of Communications for Spotify, the world’s most popular audio streaming service. In this position, she leads all external communications, public affairs, media relations as well as enterprise-wide internal communications across 178 markets.
Prior to joining Spotify, she was Senior Vice President and Chief Communications Officer at Target. Prior to joining Target, Ms. Jenkins was a director at Public Strategies, Inc. (now Hill+Knowlton Strategies). She also served as the director of communications of the Department of Housing and Urban Development, as an appointee of President George W. Bush. Prior to that, she was Press Secretary for U.S. Senator Kay Bailey Hutchison.
Ms. Jenkins currently presides as President of the New York Women in Communications.
Callie Schweitzer is the Creator Programs Lead at LinkedIn. She was previously a senior editor at LinkedIn, leading editorial coverage of the marketing industry for the platform’s 774+ million global members. Prior to LinkedIn, she founded The Callie Co., an advisory firm that worked with FORTUNE 500 brands to increase reach, relevance and revenue. She was Chief Content Officer at Arianna Huffington’s Thrive Global and has held leadership positions across editorial, audience, marketing and revenue at Time Inc. and TIME, Vox Media and Talking Points Memo. She was named to Forbes’ 30 Under 30 Media list, referred to as “the future of media” by Business Insider, named an AdWeek Future Publisher, selected as one of TIME’s 140 Best Twitter Feeds in the World and the PureWow 100 called her “the 20-something who’s already a media mogul.” She serves on several advisory boards including USC Annenberg’s Center on Communication Leadership & Policy.
Gennifer Delman is a Director at SGPR where she has 9+ years of editorial, public relations, and brand communications experience. In her role, she has overseen brand communications and media relations strategies for clients like candle company Otherland, interior design service Modsy, body brand Billie and more.
Before her time at SGPR, Gen managed public relations strategies for design clients.
She was the first-ever Branded Content Specialist for Her Campus Media, managing sponsored editorial, newsletters, and social for clients including IKEA and The New York Times. Before that, she was the Associate Site Editor for Luxe Interiors + Design and a contributor to Apartment Therapy.
Based in New York City, she has a B.A. in Journalism from Hofstra University.
Vicki Salemi is a Monster career expert, author, and former corporate recruiter who appears regularly in the media to share her empowering insight. Her expertise has been featured on Today, Good Morning America, Scripps national broadcasts, and countless online and print publications such as The New York Times, CNN.com, Business Insider, USA Today, Cosmo, Bustle, and more.
Vicki is also a career coach, keynote speaker, corporate ghostwriter (marketing recruiting HR content), and spokesperson. She writes for Forbes and The New York Post and previously worked for 15 years in recruiting and HR for KPMG, Deloitte and S&P.
Vicki’s the founder of Exhale First, family support for elder care, launching soon. When she’s not working, she’s planning her next trip to Italy. Follow her on Instagram and Twitter @vickisalemi.
Amy Segal, MD, Head of Talent Acquisition at Edelman. Amy Segal is the Head of Talent Acquisition at Edelman. In her role, she is responsible for strategic direction of Talent Management, Executive Search, Talent Planning and Acquisition, Diversity, Workforce Insights and Competitive Intelligence across all lines of business.
What: NYWICI Student Career Bootcamp
When: Thursday, September 9, 4-6:15pm ET
Price: $25 for members and non-members
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