SCCC10 Coverage: Public Relations Panel

 The practice of public relations is all about networking, so it's no surprise that discussions during the PR panel mainly focused on making connections wherever and whenever possible. "Being a networker and a go-getter will help you succeed no matter where you are," said Erin Tracy, Team Leader and Vice President of Regan Communications. Christine Donnelly, a senior publicist at Free Press who has worked at Fox News, ABC Sports, and other major news organizations, encouraged students to focus on getting "face time" with employers and clients to "show what a hard worker you are." The panelists offered tips on the interview process, and even drew from personal experiences. Alexandra Smith Ozerkis, team director at Kellen Communications, encouraged students to go into the interview knowing exactly what they want. Laura Kaplow-Goldman, PR Director at the New Victory Theater, agreed. Rather than saying anything, make sure you have a focus - even if that means doing some research beforehand to see what the company's specialties are. Finally, you should convince the employer that you can do something for them. The panelists agreed that in the dynamic field of public relations, it's important to closely monitor the news and trends and be aware of reporters and their publications and beats. (This can also give you bonus points in an interview!) The overarching theme discussed throughout the panel was the importance of being proactive. The panelists acknowledged the intense level of competition for jobs at top New York City PR firms, and reiterated the power of networking in helping students and young professionals to land their coveted job or internship. ~Chelsea Orcutt, Syracuse '13

Posted by: 
Chelsea Orcutt

Post new comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.