Mastering Self-Promotion

February 14, 2017

AloudPro BlogDo you struggle with self-promotion? Are you reluctant to tell others about your success? Women often think that ‘singing their praises’ will be perceived pushy, and they’re reluctant to embrace their powers. But self-promotion is not taboo — especially if done strategically.  

It is important to remember that society is increasingly embracing women as change-makers and ambassadors for global social issues. On Jan. 21, 2017, millions of women did just that: They made history when at least 3.3 million people participated in the Women’s March in more than 500 US cities and in many other marches around the globe. 

Still, even with women’s success stories on the rise, we are still conflicted with whether or not self-promotion is acceptable. NYWICI tackled the issue in a recent Twitter chat with NYWICI member and Twitter chat cohost Julie Livingston, the founder and president of Want Leverage, a public relations and business development consultancy firm.

Julie shared insights on why women should “sing their own praises,” and strategically promote their way to success.

Should women promote their career successes on social media?
Don’t be timid about promoting ‪[your] career success on social media. Spread the word and form new connections. Actively promote your ‪success on social media using an editorial message calendar. Promote yourself by sharing blogs, personnel news and event photos and showcase your thought leadership. People will notice.  

How should women embrace self-promotion?
Women should reframe self-promotion from negative to positive by asking themselves, “How can I make my work visible?” Instead of “self-promotion”, stress the ways your talents and work are of service. Get excited about having more impact. Ask yourself, “Are my accomplishments visible at work for current and potential clients?” Self-promotion does not equal being pushy. There's power in being known. There’s a difference between empty bragging and confidence that comes from knowing your skills and being optimistic. If you believe in what you're doing, why not tell others?

How does one self-promote without being perceived negatively?
Make self-promotion part of your daily routine. Write down self-promotion goals and set deadlines for achieving them. It's not too late to start! As a communications pro, position yourself as a resource for writers looking for experts. Self-promotion is a powerful tool to gain visibility and credibility. Don’t be afraid to look for opportunities. If you do not take credit for a job well done, guess what happens?

It is important to build networking relationships among coworkers in other departments to increase exposure and credibility. “Show your competency by increasing visibility! Strategic self- promotion is the key.”



Posted by: 
Rodeena Stephens

NYWICI Must Reads Feb. 10, 2017

Find the Meaning in Your Career

February 7, 2017

Raise your hand if you work in publishing, writing or public relations. Do you care about your work-life balance now and will you care about your work-life balance in five years? These were just a few of the self-evaluating questions raised by Ann Shoket, the former editor-in-chief of Seventeen magazine and author of the upcoming The Big Life (plus the Badass Babes newsletter) at “New Year, New You: A Chat with Ann Shoket” on Jan. 2, 2017, at The Gander. The event was hosted by NYWICI's Young Professionals Committee.

Ann shared her outlook on finding one’s passions, achieving a stellar work-life balance, the intricacies of the dating game and becoming the badass babes that we really are. Throughout the conversation, Ann touched on everything from her years of experience in the magazine industry to finding a partner whose eyes will light up when you talk about the things that matter most to you.

Here are a few highlights from the discussion:

Make what you do, feel like actual living

  • The best bosses want you to have a life. In fact, you’re a better employee when you have a life outside of the office, so carve out time to do things that matter to you.
  • Your career shouldn’t feel like something entirely separate from your life.

Finding your passion shouldn’t be your goal — but rather finding things that give you meaning

  • Passion is a lot about trial and error. Start out by finding the things that are meaningful to you. Ann discovered her affinity for writing for a young female audience after she wrote an article about a woman who escaped from a cult.
  • You need to have a side hustle at every stage in your career, where you don't get to call the shots.
  • Even with all the time demands on you, you still you need to make time for things that matter to you.
  • What did you imagine your life would be like when you were 16? There's often power in that answer, so hold onto that when starting your career.

Continuously mold and rebrand yourself — just like Ann did by transitioning from being a magazine editor to becoming an author  

  • When you move forward in your career, it’s not about reinventing or pivoting; we’re all getting a broader perspective on what our career trajectory should be.
  • Your portfolio career is what counts. It’s not just your current job that matters, but everything you bring into the fold, including your side-hustle. 


Slideshow images: Jan Goldstoff



Posted by: 
Cori Rosen

NYWICI Must Reads Feb. 3, 2017

NYWICI Must Reads Jan. 27, 2017

January 27, 2017

Tweet your links to us, using #NYWICIMustReads to be featured in next Friday's Must Reads

Women's March January 21, 2017


For Female Journalists, Mary Tyler Moore Showed Us the Life We Wanted (The Washington Post)

I Don’t Want To Be Superwoman (World Moms Network)


15 Rules for A Saner News Experience (Poynter)

Journalists Around The Country Are Joining a Slack Channel Devoted to FOIA And Drumpf (Poynter)

Popular Music Magazine Plots Reunion Tour in Print (Columbia Journalism Review)

Posted by: 
Tekla Szymanski

New Year, New You: Think Big!

January 19, 2017

New Year, New You EventWhether you’re gunning for a promotion, a new gig, or a better work-life balance, there’s no better time to glean career advice and inspiration than the start of a new year. Hello 2017!

On Jan. 25, 2017, NYWICI Young Professionals Committee hosted New Year, New You: A Chat with Ann Shoket. Ann, the former editor-in-chief of Seventeen Magazine and author of the upcoming book The Big Life, will divulge how to make this year the best one yet. 

We chatted with Ann about her mission for sisterhood and why hording a stack of rejection letters isn’t a bad thing.

How did you get your foot in the door at your first job in the industry?
I applied everywhere! I still hold on to a stack of rejection letters from my first job search as a badge of honor and a testament to my hustle! Newsweek, Time, People, Esquire, even Seventeen—they all sent me letters saying they didn’t have jobs open or I didn’t have the right experience. It was crushing. But I finally got an interview at The American Lawyer Magazine, and I could see that the woman across the desk had a glimmer of interest in her eye. I kept talking until I was sure she was going to hire me. It was not my dream job. But it was A Job That Paid. And I learned the basics of how an office works. I listened to the reporters in the “pit” and learned how to ask questions and craft stories. The American Lawyer was having a moment of great growth while I was there. It expanded into local newspapers, an online service for attorneys and also launched Court TV. I was able to see first-hand how a brand becomes multi-platform and expands its mission and its reach.

What do you consider to be the biggest accomplishment of your career so far?
Every step has been meaningful and monumental for me. I was on the launch team of CosmoGIRL, and we were trying to create a new way to talk to young women about their emotions. I repositioned Seventeen to reflect the changing tastes and values of young women, aggressively expanded its digital businesses and drove it to become number one on every platform. And now, writing The Big Life has allowed me to continue the conversation with a generation of young women who grew up with me and to help them get everything they want—on their own terms.

What was your inspiration for The Big Life  and what do you want women to get out of the book when we pick it up in March?
So many women in their 20s and 30s were saying to me that they didn’t have role models for how they wanted to live their lives. The rules for work have changed [and] the path to success looks different—even the way we think about success has changed. The traditional icons of female empowerment felt stuffy and dated. Their bosses eye-rolled and dismissed them for being “lazy, entitled” millennials. Their friends were feeling the same anxiety about not seeing a clear-cut path. And so that’s where The Big Life comes in—to create a sisterhood of young women who are going through the trickiest bits of becoming who they’re meant to be together.  My mission is to help young women recognize their power and to make the world recognize it too.

Is there one piece of advice you’d give young women to set us on the right path in 2017 to becoming the Badass Babes we hope to be?
Never stop becoming. You’re never done. There isn’t one goal, one peak moment. Take what you’re learning every day and stay open to the possibilities for what more you can become.

What are your resolutions or goals for the year ahead? 
I don’t make a resolution. Instead, every year I pick a word as my mantra. It’s not a goal, but the thing I need to remember to reach my goals. This year my word is Big. It’s a reminder not to play small. I’ve been working like a maniac on this book in private for the last two years….and it has a big mission—to help young women recognize their power and to make the world recognize it too. And not to dream big about its possibility in the world would be a disservice to the book, and to the women I know need to hear this message. Big is my mantra for 2017.



Posted by: 
Julianne Grauel

NYWICI Must Reads Jan. 20, 2017

NYWICI Must Reads Jan. 13, 2017

January 13, 2017

Aloud Pro
Tweet your links to us, using #NYWICIMustReads to be featured in next Friday's Must Reads


For Women at Every Career Stage

Remembering Vera Rubin: The Trailblazing Astrophysicist Who Confirmed the Existence of Dark Matter And Paved the Way for Modern Women in Science (Brainpickings)

A Global Survey Shows Women Are More Satisfied With Their Lives Than Men Are (Quartz)

Center for Investigative Reporting Launches Initiative To Support Female Documentarians (Variety)

The Number of Countries With Female Political Leaders Has Plummeted (The Washington Post)

3 Women Become 1st Female US Marines in Ground Infantry Unit (ABC News)


The Changing Landscape of Communications

Committee to Protect Journalists Saw A Spike In Donations After Meryl Streep’s Speech (Poynter)

Why Meryl Streep’s Defense of The Media Could Backfire (Poynter)

Trump Berated A CNN Reporter— and Fellow Journalists Missed an Opportunity (Columbia Journalism Review)

It’s Time to Retire the Tainted Term ‘Fake News’ (The Washington Post)

I’ve Left Twitter. It Is Unusable For Anyone But Trolls, Robots and Dictators (The Guardian)

The Future of The Times: A View From The Top (The New York Times)

Focus More on Fighting Bad Journalism, Less on Fake News (Columbia Journalism Review)

86% of U.S. Adults Aged 18-29 Are Social Media Users (Adweek)


Technology News

Posted by: 
Tekla Szymanski

5 Tips for Positioning Yourself for a Promotion

January 9, 2017

Aloud Blog pro“How do you position yourself for a promotion?” is one of the most frequent questions that I’m asked whenever I speak at a professional development-oriented program. Not surprising, this tends to be a particularly hot-button topic as you prepare for your annual performance review. In addition to sharing their tips for mastering the compensation, workplace experts Lindsey Pollak and Selena Rezvani also offered five practical steps for putting yourself on the path to a promotion:

  1. Observe: “Study what other people in your organization have done to get promotions,” said Lindsey. “What did they accomplish? How are they viewed in the company? Learn from their successes and follow their lead. If it's appropriate, you can even ask your manager or HR exactly what it takes to receive a promotion and what the timeline looks like.”
  1. Overdeliver: Both Selena and Lindsey agree that when you ask for a promotion, it’s critical you demonstrate that you are doing more than just a good job — which is what’s expected of you. Selena elaborated, “Be able to explain how what you’re delivering is above and beyond that which you’ve been asked to do. In addition, explain the extent to which you are depended on to perform your tasks, underscoring your value and contribution to the company.”
  1. Be Visible: As Selena noted, “It’s much easier to ask for and get a promotion if you have champions around the company who are co-invested in your success.  his is where being a wallflower who keeps her head down will do you no favors.” Instead, Selena and Lindsey recommend spending time to cultivate key relationships with sponsors and calling on others’ clout.  You can do this by engaging in mentoring meetings with top leaders, offering to help them on critical, high-visibility projects, or by asking them to lunch to “talk careers.”  “Once you engage them, be vocal about exactly where you want to go in the company and how you plan to contribute,” reminded Selena.
  1. Frame The Picture: Lindsey suggests volunteering for reach — sometimes referred to as “stretch” — assignments to show that you are capable of doing work above your current position. She added, “That can help people to picture you in the more senior role before you even have it, which makes the promotion feel less risky for them.”
  1. Make it Hard to Say “No”: Is there a way you can wrap your boss’ goals, passions, or struggles into your promotion request? For example, if your boss complains that she must prepare detailed sales reports each week for higher-ups, why not make a promotion pitch where part of your new job will be to handle the reports? Selena added, “Look for ways to build a custom job request that will either alleviate a pain point or motivate the other side by achieving a goal or otherwise satisfying a need or desire.”


Posted by: 
Linda Descano

NYWICI Must Reads January 6, 2017


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