CAREER INSIGHTS & ADVICE

 

The PR Behind Pumpkin Spice

The PR Behind Pumpkin Spice

We see it every year, often even before the leaves start to change. Suddenly, Gilmore Girls is back on our TVs, pumpkin-flavored drinks are back on the menu, and Bath & Body Works has somehow released yet another entirely new ...
PR and Communication Professionals: Society’s Unheralded Guardians

PR and Communication Professionals: Society’s Unheralded Guardians

A persistent myth haunts the communications industry: our work is simply aesthetics. We make pretty graphics, tweet all day, and send press releases no one reads. And unfortunately, this is not just the dialogue outside the industry. Throughout my time ...
Carla Serrano on Speaking Up, Slowing Down and Leading Differently

Carla Serrano on Speaking Up, Slowing Down and Leading Differently

When Carla Serrano graduated from university after studying English literature and math, she didn’t know what type of career she wanted to pursue. She had never considered advertising or marketing, but once she started at Chiat/Day Toronto, she began building ...
NYWICI 3rd Annual Trailblazer Awards

NYWICI 3rd Annual Trailblazer Awards

On September 29th, Midtown Manhattan became a gathering place for women from across the communications industry, who are charting new paths and redefining what it means to lead. The evening brought together trailblazers at every stage of their careers to ...
On the WomenHeard Podcast: The New Landscape of Marketing

On the WomenHeard Podcast: The New Landscape of Marketing

On a special episode of NYWICI’s WomenHeard podcast, Jennifer O’Neill (communications leader for the Americas region at Reckitt) and Sangeeta Prasad (the first CMO at global technology consulting company Slalom) joined guest host Linda Descano (former NYWICI president and current ...
The Unexpected Value of Community in Early Careers

The Unexpected Value of Community in Early Careers

The first time I heard about New York Women in Communications was through my guidance counselor, who encouraged me to apply for a scholarship. At the time, my thinking was simple: I'm a woman studying communications in New York, so ...

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