CAREER INSIGHTS & ADVICE
The Impact of Influencer Marketing: What’s Next?
Influencer marketing has transformed from a niche tactic into a central component of digital advertising strategies. As we look to the future, several key trends are shaping its trajectory: a heightened emphasis on authenticity, the rise of micro-influencers, the growing ...
Why Diversity in Communications Matters and How We Can Do Better
The essence of communication lies in the connections we have with others. But how can we truly create meaningful discussions from our connections if everyone at the table looks and sounds the same? ...
Crisis Communications in the Digital Era: Strategies for Navigating the Unexpected
The immediacy that technology offers us today often has no limits. Getting a message out to an interested public is now easier than ever for anyone to do. Of course, this has brought immense advantages for companies and brands, but ...
Member Spotlight: Erica Bersin
With nearly 30 years of experience in health and science communications, Erica Bersin, President of ERO Health Communications, has dedicated her career to ensuring that critical medical and pharmaceutical information reaches the public. Her expertise spans pharmaceuticals, clinical research, corporate ...
Member Spotlight: Joanna Ruiz
Joanna Ruiz is an experienced leader in advertising and communications, dedicated to driving innovation and pushing the boundaries of brand building. As the newly appointed President of Havas Links, she brings a recharged perspective to the agency world, leveraging her ...
The Three Cs: Candor, Change, and Community with Leslie Jane Seymour
In this episode of NYWICI’s podcast, Womenheard: Changemakers host Georgia Galanoudis reconnects with Lesley Jane Seymour, founder and CEO of CoveyClub.com. Seymour first joined our podcast in 2023—and now she’s back with updates and her trademark honesty! ...