
NOTES FROM BETH FELDMAN, NYWICI PRESIDENT

How one moment or one opportunity can change the entire trajectory of someone’s life.
“As we get closer to May 19, I keep coming back to one idea: How one moment or one opportunity can change the entire trajectory of someone’s life. That’s the heart of this year’s Matrix Awards and our theme, The Butterfly Effect.”

A Seat in the Room—or One You Create
“As we move into April and enter the final stretch leading up to the 56th Annual Matrix Awards on May 19th, I wanted to take a moment to reach out personally.
This year’s Matrix Awards is shaping up to be one of the most dynamic and influential gatherings we’ve ever convened—bringing together leaders from across media, marketing, and communications, including senior voices from Disney, Publicis Groupe, Dentsu, TikTok, and beyond.”

The Butterfly Effect: Step Into the Room
“March in New York feels like momentum. On March 26, we gather for the Beverly Wettenstein “New York Experience” — a reminder that opportunity in this city is rarely accidental. It is built through access, courage, and conversation.”

Happy Matrix Monday!
“As we build toward the 56th Annual NYWICI Matrix Awards this May, I am so excited to officially introduce this year’s theme: The Butterfly Effect — a celebration of the bold decisions, reinventions, and transformative moments that create lasting ripple effects for others.”

February: Say Yes (Strategically)
“As we move into February, I’ve been thinking a lot about momentum—how it’s created, how easily it can stall, and how often it begins with a single decision to say yes.”

The Butterfly Effect: A Monthly Challenge for NYWICI Members
“Each month, I’ll offer a simple prompt and an intentional challenge—small actions that can create powerful ripple effects over time. Whether you’re just starting out, navigating a pivot, or leading at the highest levels, these moments of reflection and action are meant to help you sharpen your skills, expand your network, and advocate for yourself and others.”

A Letter from Our President: The Butterfly Effect Begins
“As I step into my role as President of New York Women in Communications, I am filled with gratitude, optimism, and a deep sense of purpose. NYWICI has always been more than a professional organization—it is a community, a catalyst, and a powerful reminder that when women support one another, extraordinary things happen.”
