CAREER INSIGHTS & ADVICE AND ARCHIVE

 

Carla Serrano on Speaking Up, Slowing Down and Leading Differently

Carla Serrano on Speaking Up, Slowing Down and Leading Differently

When Carla Serrano graduated from university after studying English literature and math, she didn’t know what type of career she wanted to pursue. She had never considered advertising or marketing, but once she started at Chiat/Day Toronto, she began building ...
NYWICI 3rd Annual Trailblazer Awards

NYWICI 3rd Annual Trailblazer Awards

On September 29th, Midtown Manhattan became a gathering place for women from across the communications industry, who are charting new paths and redefining what it means to lead. The evening brought together trailblazers at every stage of their careers to ...
On the WomenHeard Podcast: The New Landscape of Marketing

On the WomenHeard Podcast: The New Landscape of Marketing

On a special episode of NYWICI’s WomenHeard podcast, Jennifer O’Neill (communications leader for the Americas region at Reckitt) and Sangeeta Prasad (the first CMO at global technology consulting company Slalom) joined guest host Linda Descano (former NYWICI president and current ...
The Unexpected Value of Community in Early Careers

The Unexpected Value of Community in Early Careers

The first time I heard about New York Women in Communications was through my guidance counselor, who encouraged me to apply for a scholarship. At the time, my thinking was simple: I'm a woman studying communications in New York, so ...
This Decade’s Hottest Re-Brand: Legacy Media

This Decade’s Hottest Re-Brand: Legacy Media

In 2024, Elon Musk declared that "legacy media is dead, long live citizen journalism" -- a line that captured a sentiment many now take for granted: nobody reads the newspaper anymore. Why would they, when clippable sound bites and repostable ...
Stop Juggling and Start Sorting: Diana Haussling on the Balls You Can Afford to Drop

Stop Juggling and Start Sorting: Diana Haussling on the Balls You Can Afford to Drop

For years, we told women they could “do it all” and “have it all,” and that with enough grit and a good enough calendar, they could keep every ball in the air at once. Diana Haussling, CEO of Hello Products ...
LET THE WHIMSY MAXXING BEGIN.

LET THE WHIMSY MAXXING BEGIN.

With lines stretched for what felt like miles, this year’s HerConference was nothing short of everything a girl could want in an experience. From interactive activations to celebrity guests and influential speakers, HerConference delivered a day that blended inspiration, education, ...
The Power of Curiosity: Four Lessons I’ve Learned Through Mentorship

The Power of Curiosity: Four Lessons I’ve Learned Through Mentorship

As the 2026 recipient of the NYWICI Kaplow Scholarship, I have had the opportunity to participate in Kaplow's mentorship program. Through conversations with Brianna Boone, Liz Kaplow, Sofie Hernon, and other members of the Kaplow team, I have gained insight ...
Cannes Lions 2026: When Crisis Became the Creative Brief

Cannes Lions 2026: When Crisis Became the Creative Brief

For years, crisis communications has run on one instinct: caution. Contain the story, minimise the damage, say as little as possible. This year's PR Lions Grand Prix winner argued the opposite — and the industry agreed ...
Reels, Rose and Real Talk on the Riviera: Lessons from Cannes Lions 2026

Reels, Rose and Real Talk on the Riviera: Lessons from Cannes Lions 2026

The summer heat is in full swing, and I’ve recently returned from the South of France attending the 2026 Cannes Lions International Festival of Creativity, where I had the immense privilege of serving as your official NYWICI Cannes Correspondent ...
Behind The Butterfly Effect: NYWICI 2026 Scholars’ Matrix Experience

Behind The Butterfly Effect: NYWICI 2026 Scholars’ Matrix Experience

Last month, NYWICI celebrated the best and brightest communicators from the top of the industry to those just starting out, at the 56th annual Matrix Awards, proving that ‘women who transform the world and inspire the future’ walk among us ...
Ten Takeaways from the 56Th Annual Matrix Awards

Ten Takeaways from the 56Th Annual Matrix Awards

A collective of women bound by purpose and possibility (and their families and friends) gathered at the Ziegfeld Ballroom in Midtown Manhattan in May for the 56th Annual Matrix Awards, which honored 7 trailblazing women and recognized 17 NYWICI Scholarship ...

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