CAREER INSIGHTS & ADVICE AND ARCHIVE
The PR Behind Pumpkin Spice
We see it every year, often even before the leaves start to change. Suddenly, Gilmore Girls is back on our TVs, pumpkin-flavored drinks are back on the menu, and Bath & Body Works has somehow released yet another entirely new ...
PR and Communication Professionals: Society’s Unheralded Guardians
A persistent myth haunts the communications industry: our work is simply aesthetics. We make pretty graphics, tweet all day, and send press releases no one reads. And unfortunately, this is not just the dialogue outside the industry. Throughout my time ...
Carla Serrano on Speaking Up, Slowing Down and Leading Differently
When Carla Serrano graduated from university after studying English literature and math, she didn’t know what type of career she wanted to pursue. She had never considered advertising or marketing, but once she started at Chiat/Day Toronto, she began building ...
NYWICI 3rd Annual Trailblazer Awards
On September 29th, Midtown Manhattan became a gathering place for women from across the communications industry, who are charting new paths and redefining what it means to lead. The evening brought together trailblazers at every stage of their careers to ...
On the WomenHeard Podcast: The New Landscape of Marketing
On a special episode of NYWICI’s WomenHeard podcast, Jennifer O’Neill (communications leader for the Americas region at Reckitt) and Sangeeta Prasad (the first CMO at global technology consulting company Slalom) joined guest host Linda Descano (former NYWICI president and current ...
The Unexpected Value of Community in Early Careers
The first time I heard about New York Women in Communications was through my guidance counselor, who encouraged me to apply for a scholarship. At the time, my thinking was simple: I'm a woman studying communications in New York, so ...
This Decade’s Hottest Re-Brand: Legacy Media
In 2024, Elon Musk declared that "legacy media is dead, long live citizen journalism" -- a line that captured a sentiment many now take for granted: nobody reads the newspaper anymore. Why would they, when clippable sound bites and repostable ...
Stop Juggling and Start Sorting: Diana Haussling on the Balls You Can Afford to Drop
For years, we told women they could “do it all” and “have it all,” and that with enough grit and a good enough calendar, they could keep every ball in the air at once. Diana Haussling, CEO of Hello Products ...
LET THE WHIMSY MAXXING BEGIN.
With lines stretched for what felt like miles, this year’s HerConference was nothing short of everything a girl could want in an experience. From interactive activations to celebrity guests and influential speakers, HerConference delivered a day that blended inspiration, education, ...
The Power of Curiosity: Four Lessons I’ve Learned Through Mentorship
As the 2026 recipient of the NYWICI Kaplow Scholarship, I have had the opportunity to participate in Kaplow's mentorship program. Through conversations with Brianna Boone, Liz Kaplow, Sofie Hernon, and other members of the Kaplow team, I have gained insight ...
Cannes Lions 2026: When Crisis Became the Creative Brief
For years, crisis communications has run on one instinct: caution. Contain the story, minimise the damage, say as little as possible. This year's PR Lions Grand Prix winner argued the opposite — and the industry agreed ...
Reels, Rose and Real Talk on the Riviera: Lessons from Cannes Lions 2026
The summer heat is in full swing, and I’ve recently returned from the South of France attending the 2026 Cannes Lions International Festival of Creativity, where I had the immense privilege of serving as your official NYWICI Cannes Correspondent ...
