2024 TRAILBLAZER HONOREE

LAURA CORRENTI

Founder & CEO, Deep Blue

As an award-winning media executive with numerous Cannes Lions, Clios, Webbys, Media Plan of the Year honors, Laura Correnti is known for ‘firsts.’ 

In December 2023, Laura founded Deep Blue Sports + Entertainment, a firm dedicated to bringing more commercial investment and business opportunities to women’s sports. The firm provides strategic consulting and agency services that support brand media investment, creative platform development, and partnership activations in the space, positioning women’s sports as an impactful component to brands’ overall marketing strategies. Under Laura’s leadership, Deep Blue has secured high-profile clients such as MassMutual, Ally Financial, Bumble, UCLA Women’s Basketball, and the newly formed USL Super League. 

In addition, Deep Blue is also working with the broader marketplace to create women’s sports IP and new media models to scale visibility and access to women’s sports stories – including launching the Women’s Sports Audio Network in partnership with iHeartMedia and TN50, a thought leadership platform and global event series focused on the dollars and decisions impacting the next 50 years of women’s sports, with Axios. 

Before founding Deep Blue Sports + Entertainment, Laura was the first partner of integrated advertising agency Giant Spoon and built its media practice. Correnti was recently named a Champion of Change (formerly Most Powerful Women in Sports) and a Media All-Star by Adweek, inducted into the AAF Hall of Achievement, and has led media across a variety of brands including GE, MassMutual, Synchrony Financial, Cole Haan, NY Mets, and more. 

Laura played NCAA Division 1 college soccer at American University, served as a Board Advisor to NJ/NY Gotham FC during their 2023 NWSL Championship season and co-founded Paisley Athletic FC, a pre-professional women’s soccer team that plays in the USL W League.

Laura Correnti was Nominated By Past Matrix Honoree Linda Boff

LINDA BOFF

Chief Executive Officer, Said Differently

Linda Boff is the Chief Executive Officer of Said Differently, an award-winning creative, strategy, and customer experience company that serves clients better, faster, and less expensively through a unique on-demand talent network.

Said Differently has been named by AdWeek as one of the industry’s fastest-growing agencies. Since launching in 2020, the company’s talent network has grown to more than 3,500 creative and technology experts across the world. In 2022, Said Differently secured an unsolicited major capital investment from Falfurrias Capital Partners.

In 2024, Said Differently merged with global digital transformation company Brainvire, combining the two companies’ services to offer a true end-to-end digital transformation solution, from creative to tech integration and implementation. The combined global team has more than 1,100 full time employees in addition to its proprietary global talent network. 

Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as  Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversaw global marketing, brand, content, digital, and sponsorships, while also managing GE’s learning curriculum, philanthropic arm, and co-leading the GE Women’s Network. 

Passionate about all things digital and the future of media and communications, Linda is recognized as one of today’s most influential marketing executives. She was on the 2024 Forbes list of the Most Entrepreneurial CMOs. In 2023, Adweek named Linda winner of their first B2B Innovation Lifetime Achievement Award. She was named 2017 AdWeek Grand Brand Genius, a 2016 Matrix Award winner, and CDO Club’s 2016 US Chief Digital Officer of the Year, among other accolades. Linda is a past Chair of The Ad Council and a former member of the ANA Executive Committee and Marketing 50. 

Linda joined GE in early 2004 as a leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. 

Linda currently serves as a senior advisor to Citation Capital.