2024 TRAILBLAZER HONOREE

LAUREN TEMPEST

General Manager, Hulu

Lauren Tempest was named General Manager of Hulu in July 2023, taking on responsibility for the Hulu business and as well as global licensing oversight for Disney Entertainment’s direct-to-consumer services. Under her leadership, Hulu continues to be a go-to streaming destination for award-winning content including recent hits like Shōgun and Only Murders in the Building

She previously served as SVP of Content Partnerships, Acquisitions and Scheduling, where she oversaw Hulu’s robust library of content, working closely with The Walt Disney Company’s content engines including Disney Television Studios (20th Television, 20th Animation Television, ABC Signature), Hulu Originals, FX, 20th Century Studios and Searchlight Pictures, to deliver the most in-demand titles to consumers. In that role, she also worked with the company’s third-party partners to acquire top SVOD titles, which included critically-acclaimed and fan-favorite Schitt’s Creek. During her tenure with that team, Tempest was part of the group that established a new strategic scheduling framework and drove partnerships with TWDC content brands as they launched high-performing tentpole titles like The Bear.

Tempest is based in Los Angeles where she joined Hulu in 2015, after six years with NBCUniversal’s USA Network.

Lauren Tempest was Nominated by Past Matrix Honoree Rita Ferro

RITA FERRO

President, Global Advertising, Disney

As President of Global Advertising for Disney, Rita Ferro leads all global advertising sales for the company’s powerhouse portfolio of entertainment, news and sports properties, including Disney’s linear, digital and ad- supported streaming businesses across ABC; Disney Channels Worldwide; Disney+; ESPN and ESPN+; Freeform; FX; Hulu; and National Geographic. Rita is renowned for her dynamic leadership servicing brands at the intersection of data, advertising technology and premium content. Disney offers advertisers a one-stop-shop to leverage the incredible breath of Disney’s brands, best-in-class storytelling and scale of audiences, to drive results and impact.

A 26-year veteran of Disney, Rita’s impact transcends her day-to-day business responsibilities, earning her the distinction as a strategic thought leader and luminary amongst industry peers, leaders and brands. Throughout her career, her work has merited several notable accolades, awards and recognitions and she continues to be called upon as an expert voice and consultant to many. Rita currently sits on the boards of the HSF (Hispanic Scholarship Fund), the V Foundation, MMA (Mobile Marketing Association), and the Ad Council. She holds a Bachelor of Science in Advertising and a Master’s degree in International Business from Florida International University.