2024 TRAILBLAZER HONOREE

TRACY-ANN LIM

Chief Media Officer, JPMorgan Chase

Tracy-Ann Lim is the Chief Media Officer at JPMorgan Chase responsible for Paid Media, Social content and SEO firm wide. Tracy-Ann brings to bear the full weight of her 21 years’ experience to this role, in the reimagining and reengineering of Media as a tool for profitable growth. Her ~135 person team spans New York, Delaware, Chicago, Columbus and India. The centralization model within which they operate is one of Tracy-Ann’s crowning achievements so far in that it drives the transparency, agility and efficiency needed to get the job done. Prior to this role, Tracy-Ann has filled executive roles at Media Agencies in both New York, LA and Dublin where she is from. In her most recent position prior to JPMC she helped Media Assembly win Agency of the Year in 2018 on the strength of her work on the E*TRADE business; embedding a data led model that proved the ROI of all media investments.

Tracy-Ann has always been an advocate of emerging talent and as such has always sought ways to build support systems and add value. Her involvement ranges from an annual speaking engagements with marketing graduates on the power of Communications Planning in business to mentorship programs like the ones she is now a part of at JPMC such as MD Mentoring Circles. Tracy-Ann is also a member of industry boards, most notably MMA Global, North America Board. In this capacity she works alongside other Fortune 500 leaders on subjects such as Performance Marketing Research, Cognitive Neuroscience and Data Privacy in today’s marketing environment.

Tracy-Ann holds a Masters in Advertising from UCD, Michael Smurfit Graduate Business School. She also holds a Bachelor of Science degree in Marketing from DKIT Ireland. Tracy-Ann resides in Westchester, NY with her husband and two rambunctious sons.

Tracy-Ann Lim was Nominated by Past Matrix Honoree Carla Hassan

CARLA HASSAN

Chief Marketing Officer, JPMorganChase

Carla Hassan is the Chief Marketing Officer of JPMorganChase where she leads the global marketing organization delivering growth for the firm. She oversees firmwide marketing, including advertising, media, performance marketing, acquisitions, sponsorships, entertainment and talent for the JPMorganChase, J.P. Morgan and Chase brands. In her role, she is also responsible for customer insights and analytics, firmwide impact and employee experience marketing.

Prior to joining JPMorganChase, she was the Chief Marketing Officer of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth. Before her role at Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.

Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally. During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company.

Carla serves on the board of St. Jude, the AdCouncil and the Association of National Advertisers. Carla has received several awards and recognitions throughout her career, including being named one of the World’s Most Influential CMOs in 2021, 2022 and 2023 by Forbes Magazine, AdColor Legend in 2021 and one of Business Insider’s 31 Most Innovative Chief Marketing Officers of 2022. Most recently, she was recognized for her Authentic Leadership by the Choose Creativity Awards 2024. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.