Brainstorming Sessions That Work
By Lori Greene
Global Manager Education & Apprenticeships at Netflix
Brainstorming is a numbers game, the more ideas you have to choose from, the better your chances are for success. So, just how do you go about generating lots of amazing concepts that meet and exceed your goals?
I asked Arabella Pollack, interim director of Strategic Communications at Columbia University and Founder of Greystoke Insights, to reveal the secret sauce to brainstorms.
Here’s what Arabella said:
Set Goals
- Make sure that you know what you’d like to get out of any facilitation session
Choose Participants
- Pick no more than 25 people and ensure that the right stakeholders are in the room
Homework
- Give everyone enough information so that you can hit the ground running once you all gather.
- Insist that everyone is prepared and reads the material in advance of the session.
Session Set-Up
- Go to a locale outside the office that’s more comfortable and minimizes work distractions
- Casual dress helps break down hierarchies and barriers
- Have food and beverages
Brainstorm
- Review the goals
- Set the rules and reinforce them when necessary
- No mobile phones or laptops (except person taking notes)
- There are no bad ideas
- Respect for everyone’s thoughts
- Make it fun
- Come up with creative exercises to get to the goals – collages, drawing and any kind of structured play can help generate great ideas
- Use an Elmo doll from Sesame Street and when someone gets too longwinded they get the stuffed animal. Why? Elmo stands for — Enough, Let’s Move On!
- Break up into groups to develop more ideas and keep the energy levels high
Gain Consensus
- Using post-it notes makes it easy to organize ideas into themes
- Have everyone vote on the best ideas
Follow-Up
- Keep records of all the ideas, even those that weren’t used. They might come in useful in the future
- Send a follow-up email with all the ideas that were selected
- Detail what will happen with the ideas and when
- Keep participants in the loop as the ideas are developed