For more than a decade, marketing strategy operated on a simple assumption: more visibility creates more value. Brands competed for impressions, engagement, and reach across rapidly expanding digital platforms. Algorithms rewarded frequency, creators multiplied rapidly, and success became closely tied ...

Happy Women’s History Month! 31 days of celebrating the women who sat at tables they weren’t invited to, refused to wait their turn, broke rules and rewrote them, made space where none existed, and refused to stay quiet. It’s a ...

I was six years old when I first learned boys and girls are not treated the same. It was midday recess, and I wanted to play soccer, but the boys wouldn’t let me join because I was a girl. It ...

In The Devil Wears Prada, the protagonist, Andy, is told again and again that “a million girls would kill” for her new job as personal assistant to Runway Magazine’s iconic Editor-in-Chief, Miranda Priestly. Miranda pushes Andy to the brink, demands ...

On the WomenHeard podcast, host Julie Hochheiser Ilkovich speaks with Caitlin Girouard, Head of Crisis Communication and Director of Corporate Communications at PayPal. Girouard had an unconventional path to her current role: She began her career in politics, eventually managing ...

Lately, LinkedIn and Substack feel dominated by conversations around what’s authentic vs what’s artificial. But what does authenticity look like when AI is permeating our lives- operationally and strategically? ...

Maura Regan is the President and CEO of Licensing International, the leading trade organization of the global brand licensing industry. In her role, she leads a global team that fosters the growth and expansion of licensing worldwide and creates greater ...

In my exploration of a career path, I found myself constantly saying or thinking that the people who knew what they were going to do with the rest of their lives were the lucky ones. They had an end goal ...

It’s a challenging time to be active in the job market. According to the 2025 year-end report from Challenger, Gray & Christmas, job cuts rose 58% over the previous year, reaching their highest level since 2020. According to the ADP ...

For decades, the press release has been the backbone of public relations. It’s familiar, controlled, and still useful. However, it’s no longer enough. Audiences today are savvier, more skeptical, and deeply allergic to anything that feels overly polished or self-serving ...

Women and girls have a tech issue. From the classroom to the C-suite, a persistent gender gap in science, technology, engineering, and mathematics (STEM) threatens to leave half the population behind as the world races to embrace AI. Globally, women ...

Perfectionism has become a kind of corporate confession. “I’m a perfectionist, sorry,” people say in interviews, in meetings, even in performance reviews, as if caring deeply is a liability that needs softening. We are told “perfect is the enemy of ...