Member Spotlight: Joanna Ruiz
Joanna Ruiz is an experienced leader in advertising and communications, dedicated to driving innovation and pushing the boundaries of brand building. As the newly appointed President of Havas Links, she brings a recharged perspective to the agency world, leveraging her expertise in operations, MarTech, and data analytics to drive creative, data-informed strategies that enhance client success.
Joanna’s unique journey into storytelling began in her childhood when she wrote commercials and jingles, laying the groundwork for a career steeped in creativity. Her early passion shaped her career in healthcare communications, drawing her to the field for its potential to save lives and drive real change. Her impactful campaigns have included raising awareness of women’s heart attack symptoms and addressing bias in healthcare messaging.
As technology evolves and brands adopt new creative strategies, Ruiz is optimistic about the future of healthcare communications. She is keenly aware of the industry’s hurdles, from misinformation to waning consumer trust. She views this as a pivotal moment for healthcare communicators to rise to the occasion, using data-driven strategies and consumer engagement tactics from leading consumer-focused industries to craft a seamless, omnichannel patient experience.
Ruiz is not just a leader, but a strong advocate for diversity in healthcare communications, emphasizing the need for more women in leadership roles. Her advice? Be bold, confident, and persistent in pursuing your goals—believe in your success, and you’ll achieve it. Her advocacy is a powerful reminder of the importance of inclusivity in our work.
