Loubna Kadiri
Loubna Kadiri’s career began with an early fascination with communication, not just as a skill, but as a way to connect with people. As a young adult, she moved from Morocco to the U.S. as an exchange student and quickly immersed herself in media and language. While studying linguistics, translation, and media studies, she briefly considered a career in speech therapy before discovering her passion for advertising sales, where she thrived on building client relationships, providing solutions, and leading major brands to digital success.
That love for collaboration and strategy led her to shift from media to ad tech, recognizing that programmatic advertising and metadata would shape the future of marketing. She’s continued to lead with a long-term, people-first mindset ever since. Today, at Gracenote by Nielsen, she’s helping bring a new product to market, blending data, creativity, and human insight in a space where she thrives.
At the center of it all is connection. People deeply energize Kadiri through conversation, collaboration, and the trust built along the way. Whether she’s leading a team, meeting with clients, or striking up a conversation at an unexpected networking event, she approaches each interaction with intention. For her, relationships aren’t just part of the job; they’re the reason the work matters. Even as the industry becomes more automated and tech-driven, she stays grounded in the belief that real growth happens through human connection.
She credits her family, especially her daughter, for keeping her focused. Their support reminds her why she shows up each day, not just to achieve, but to set an example. For Kadiri, success isn’t about titles or recognition; it’s about consistency, clarity, and following through on what you believe in. As a Moroccan-American woman in tech and advertising, she’s proud to show what’s possible, and through NYWICI, she’s committed to helping others rise with her, building a stronger, more inclusive community along the way.
