Networking 101: Building Connections in the Communications Industry
If you are a NYWICI member, chances are you are already familiar with networking. While it is a crucial part of anyone’s career growth, it can often feel scary and intimidating, causing many of us to shy away from it. However, networking is a skill that can be learned and honed over time at any stage of your career – though the earlier, the better! Networking is an opportunity to make genuine connections, learn from each other, identify your strengths and advocate for yourself. Below are some key tips on how to avoid small talk, leverage your existing network and build meaningful relationships at all levels.
Build Your Personal Brand
Before reaching out to anyone, it is essential to own your identity, recognize your strengths and consider what you can offer. Ask yourself what you bring to the table but think beyond just knowledge. Gratitude, recognition and an enhanced reputation are also valuable assets. Be confident in your personal brand. Work on a polished LinkedIn profile, craft a compelling elevator pitch and maintain a professional social media presence. Own your narrative and advocate for yourself – research shows that people with stronger networks end up with higher salaries and more promotions. (HBR) Once you have established your foundation, research your peers and determine what you really want to learn while focusing on learning and finding a higher purpose.
Find the Right Connections
Whether you are networking in person or virtually, identifying the right contacts can be challenging. To expand your communications network, start by attending conferences, networking events and joining industry organizations like NYWICI or online communities where you can connect with like-minded professionals. At in-person events, look for islands – groups of two and dyads – or find someone who is not engaged and initiate a conversation. If you are focused on strengthening your existing network, consider reconnecting with your dormant ties – people you already know, but that you have not seen or reached out to in a few years. According to Marissa King, professor of organizational behavior at the Yale School of Management, dormant ties are especially valuable, as research shows they are more likely to provide creative advice than a brand new connection.
Move Beyond Small Talk
Once you have identified a new connection, it is time to engage. While small talk is often the default when meeting someone new, professionals tend to value deeper, more meaningful conversations. Finding common interests and aligning on goals can help create a genuine connection that feels authentic rather than transactional. Use these conversations as opportunities to exchange insights, seek feedback, and share resources or contacts. A stronger network offers a broader perspective on the industry and valuable knowledge about different organizations. Most importantly, tailor your approach to networking as a two-way street, focusing on learning, offering value and giving back.
As part of NYWICI, you have access to a powerful network of women ready to support, inspire and grow with you. Take the first step and start building relationships that matter.
