What You Need to Know About the Global Women in PR Annual Index
The 2024 Global Women in PR Annual Index has been released, offering information on the only in-depth global research study on women working in PR and communications. In a special episode of the WomenHeard podcast, guest host Linda Descano, Global Chief Integration & Marketing Officer at Havas Red and former president of NYWICI, leads a thought-provoking discussion on the report’s findings. She is joined by three leaders in communications and PR: Sue Hardwick, co-founder and president of Global Women in PR; Annie Lohmeyer Riva, Principal of Global Corporate Affairs at Korn Ferry, and Singleton Beato, Global EVP and Chief DE&I Officer at McCann. In the episode, they review industry topics and trends based on the report, including workplace flexibility, career progression, ageism, and allyship. Read on for major takeaways and expert insights from the panel.
Flexibility in the Workplace: A Work in Progress
“There is still work to be done.”– Sue Hardwick
The latest findings reveal that while flexibility remains a priority, it is not yet common in the industry. Compressed hours and part-time work are becoming more desirable. Women are leaving the field due to barriers like limited flexible options due to external responsibilities.
“If you’re not seeing those options, have a conversation with the recruiter or hiring manager.”– Annie Lohmeyer Riva
Companies are shifting towards requiring employees to be in the office at least three days a week. While this change can be daunting for employees with heavy responsibilities, Riva suggests that job seekers proactively discuss flexibility options with employers.
“There is a win-win in these situations.”– Singleton Beato
Beato says that the pandemic proved flexible work models can succeed. She urges companies to recognize the benefits of flexible work arrangements for both performance and employee satisfaction.
Career Breaks, Progression, & Being an Ally
“You are speaking her name in rooms she is not in.” –Singleton Beato
The index revealed that 60 percent of respondents report male-dominated boardrooms. Beato speaks about the distinction between mentorship and sponsorship, urging leaders to actively support women’s career progression through advocacy and relationship-building.
“Be ready with your story.” –Annie Lohmeyer Riva
Currently on a career break herself, Riva discusses the value of using breaks to reassess career goals and plan for next steps. She advises professionals to ensure a smooth transition both when leaving and returning. As career breaks become more common, job seekers should feel confident, she says. The key is to be prepared to clearly communicate your goals to potential employers.
“There is always a conversation to be had.” –Sue Hardwick
Hardwick touches on the importance of speaking up in the workplace, whether you are a bystander or directly affected. By fostering open conversations, workplaces can become more inclusive.
The 50+ Exit Trend
“It takes a long time for society to catch up.” –Singleton Beato
Research from the 2024 index shows that one in five women plan to leave PR before or at age 50. This trend raises concerns about the industry’s ability to retain experienced talent. Beato says that traditional views on retirement and career longevity are slow to change. Women in their 50s often experience a shift in priorities, seeking greater recognition and work-life balance.
“Mentoring and reverse mentoring are key . . . ” – Sue Hardwick
Hardwick encourages mentorship between generations and can help bridge knowledge gaps, creating a more inclusive environment. It’s a win for all parties!
“Think creatively about your search.” – Annie Lohmeyer Riva
Riva advises job seekers to stay visible and approach career advancement with adaptability.
The insights from the 2024 Global Women in PR Annual Index highlight the urgent need for industry-wide change. From advocating for flexibility to addressing ageism, women in PR face ongoing challenges that require collective action and allyship.
Tune into this special episode of the WomenHeard podcast to gain deeper insights and actionable takeaways for creating a more inclusive PR industry. Many thanks to Linda Descano, Sue Hardwick, Annie Lohmeyer Riva, and Singleton Beato for joining us!
