NYWICI Must Reads July 21, 2017

NYWICI Must Reads July 14, 2017

July 14, 2017
Posted by: 
Tekla Szymanski

What We Learned From Claire Wasserman

July 10, 2017

Claire Wasserman PodcastWith the first season of the New York Women in Communications podcast Coffee Break w/NYWICI in the books, we’re taking a look back at some of our favorite episodes to revisit the wise words and compelling conversations we’ve had with some of the brightest women in media and communications.

Our Episode 11 guest was Claire Wasserman, founder of Ladies Get Paid, an organization that facilitates female leadership and helps create an inclusive work environment. Claire gave actionable advice for how to be the best advocate for yourself at the office. (Episode 11 on iTunes | Episode 11 on Soundcloud). 

Here is what we’ve learned from Claire:

Transform Your Negative Experiences

Claire was at an advertising festival in France when she was asked, “Whose wife are you?”

“In a way, I want to thank that man because he started Ladies Get Paid,” Claire said. “It was a week of things like that happening and I went home and felt weird about it. I internalized it…that typical thing of saying it’s my fault, it’s my fault. Then it struck me that in my entire career, I’m 30 now, I’ve experienced a lot of this micro-misogyny.”

Ladies Get Paid began in NYC but now has events across the country. The more than 40.000 members of the organization’s Slack group share articles, resources and job opportunities to help women rise up at work. “We’re industry agnostic — challenges are universal,” Claire said. “We’re going after the stuff that most women tell us that they’re struggling with. For the most part, that tends to be negotiating — the number one challenge women tell us when they sign up for Ladies GET Paid.”

A big part of Ladies Get Paid is the “Workplace Bill of Rights”, a manifesto for women to declare their values. As part of Claire’s philanthropic mission, 10 percent of the proceeds from the “Workplace Bill of Rights” goes to She Should Run, an organization aiming to increase the number of women in in public office.


Grow Your Network and “Make Sh*t Happen”

Claire started working in experiential marketing to fund the ideas and people she thinks should be part of meaningful initiatives. “We did something for a client in the Art Directors Club, which is a space in New York, a non-profit that helps connect people in visual communications,” Claire said. “When I did this initiative in their space, I decided I’d actually rather work for them because they’re a network. What I’ve been amassing in the past year and a half is all these contacts, and [I saw] how powerful it was to be able to tap into your Rolodex and make sh*t happen.”

Claire said she got a new job from that experience and learned that connecting others can be a new job in itself.


The Art of Negotiation: Show You’re a Top Performer

When you approach your boss to ask for a raise, don’t expect them to know why you deserve it. Come prepared with research about the company and background of your skills and contributions.

“Know your worth within the context of the company,” Claire said. You can’t just assume, “Well this is what the internet said. Look at it as holistically as possible…there’s something called a salary band. Say ‘I believe I’m a top performer and this is why.’ Bring evidence from the market and your own work.”

Maintain your confidence by shoving down the fear of speaking up. Remember that you’re in the room on a mission. What happens if you ask your boss and get silence?

“Be uncomfortable with the silence, the ball is in their court. If you get a no, ask, ‘When’s the next time I can ask? What do you need to see from me to get the yes?’” Claire said. “Then get it in writing. Thank them in an email for their time, reference that you’ll meet in six months [or the time agreed on]. Obviously in that time, look for another job as a back-up.”


Find Liberation in Financial Transparency

Why is it uncomfortable to talk about money with friends? Claire thinks how much we make should be part of our normal conversations because it can help give a baseline for negotiation when asking for a promotion. She cautions not to base your insight off one source; ask other people you know in the industry.

Claire was transparent with finances for Ladies Get Paid: She splits the profits 50/50. “For a town hall that’s run in another city, there’s an organizing committee, and they take 50 percent of the workshops. Instructors take 50% for workshops. Everyone’s getting paid. As a start-up, it’s helpful because I didn’t have to have capital outright.”  


Define What Money Means To You

Does more financial freedom mean less anxiety or more flexibility? To Claire, it means power.

“You negotiating for yourself is actually negotiating for the woman next to you… moving the needle collectively.” If you get a raise, that can encourage other women in your industry to get a raise to compete with industry standards.


Thanks to Claire Wasserman for being part of the podcast! To hear more about the art of negotiation and Ladies Get Paid, visit



Posted by: 
Elizabeth Roberts

NYWICI Must Reads July 7, 2017

NYWICI Must Reads June 30, 2017

Lisa McCarthy on Managing Your Inner Critic

June 26, 2017

Lisa McCarthyYou’ve just left a meeting and the voice in your head immediately begins railing at you about all the things that you did wrong, forgot to say, or shouldn’t have said. Has this ever happened to you? Some people call it their “Evil Twin.” Some call it their “Inner Saboteur.” Lisa McCarthy, Founder and CEO of FastForward Group, calls it our "Inner Critic", and she is on a mission to help women tame theirs.

NYWICI was excited to host Lisa at the Cocktails & Conversations event "Learning How to Manage Your Inner Critic" on June 27, 2017.

We asked Lisa a few questions about her insights about that nagging inner voice.

When did you realize that it was important for women to change the story they tell themselves? 
In middle school! This is the age we begin to make up disempowering stories that limit our view of what is possible and impact our confidence.   

What is a common criticism that you've seen women tell themselves?
It’s hard to thrive at work and home. I am not “X” enough …smart, creative, innovative, assertive enough.

What criticism did you have to overcome to found The Fast Forward Group?
It was not a criticism. Several people advised me to take on another large media role before I became an entrepreneur. I decided to take the leap and trust my gut that we had something unique to provide for business teams that would make meaningful impact on their people’s performance and fulfillment.   

What is one simple exercise women can do to calm their inner critic?
Observe it and recognize that it can be harsh and irrational. Share it with someone you trust. Look for things you are proud of/did well and are grateful for.  

What advice would you give female executives about navigating the workplace?
Fast forward a year out and be thoughtful about your vision and what you want to accomplish. Consider stakeholders, internal and external, who are critical to making your vision become a reality.  

Do we always need to quieten our inner critic or can we learn from it?
There is an inner voice that is our intuition and can be constructive as we discern ways to improve. I see this as distinct from our inner critic, which can be harsh and irrational.   

Have you found evidence that women struggle more than men? If so, why do you think that is?
Yes. Women tend to have more on their plate, managing work and being primary caregiver to kids and parents. We set a high bar for ourselves, can overthink and care too much. We need to relax and focus on strengths and contribution!  


Posted by: 
Robyn Hatcher

NYWICI Must Reads June 23, 2017

June 23, 2017

Aloud Must ReadsTweet your recommended links throughout the week and use #NYWICImustreads to be included in next Friday's Must Reads.


The Universal Phenomenon of Men Interrupting Women (The New York Times)



The Washington Post Announces The Lily (The Washington Post)

Do We Need Women’s News? (New Republic)

Media Companies Are Getting Sick of Facebook (Bloomberg Businessweek)

Media Startups Try A Lower-Cost Model: Unpaid Student Writers (Outten & Golden)

Using Social Media Appears To Diversify Your News Diet, Not Narrow It (NiemanLab) 



The IPhone Is 10 Years Old. Here’s The Story of Its Birth. (The New York Times)



Posted by: 
Tekla Szymanski

NYWICI Must Reads June 16, 2017

NYWICI Must Reads June 9, 2017

What To Do When Getting Laid Off

June 7, 2017

Aloud Blog YoProIn the fall of 2016, there were talks that my position might be eliminated due to potential downsizing in the company. As a small to medium sized family business, it wasn’t anything that I didn’t expect. But it wasn’t until the day after Christmas that the owner announced that the downsizing would take place after the New Year. Worried about my future, I was more angry than upset — how could this happen right after the holidays? Why me?

After clearing my desk of personal belongings, I said goodbye to my colleagues and went on my way. In a way I felt relief, but I was also hurt and confused. Rather than retreating into myself, I immediately began interviewing with temp agencies and PR firms. This was the worst thing I could have done, not because I set unrealistic expectations, but because I did not take the time to clear my mind and breathe.

Coping with layoffs is different for everyone, but there are some things that I did to bounce back — and some steps that I wish I could go back and do.


Let your mind go and let it unwind. Clear your head and start fresh.

Rework Your Budget

Take a look at your bank account and next paycheck (include ½ of your severance, if any). Be sure to pay your rent and major bills as soon as possible, so that you can focus your energy on your job search (and maybe a part-time job).

Meet with Career Counselors

Take a look at your resume and adjust it to the present. And as a NYWICI member, you are eligible for a free career consultation with our coaches.

Make a List of Potential Job Roles

You want your next move to be a good one, so don’t jump into anything too soon. What did you like/not like about your previous job? How has your industry changed? This is important when applying for a new job.


While some might be able to find a new job in no time, others need more time. And after numerous rejections (a lot of companies said I was overqualified), I began working retail to generate income and took the time to focus on what I wanted in my next role.

I learned that finding work is time-consuming and can be a bumpy-road. It’s been three months since I was laid off, and I’ve found myself working part-time jobs, one in Visual Merchandising and another as a temporary Social Media Coordinator. Sometimes we have to make sacrifices and start all over, but in the end it’ll be worth it. And if you decide to take on a few freelance gigs, remember that these are definite resume enhancements — experience is always key!

Posted by: 
Tamara Bonet


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