SEE YOU ON THE RED CARPET
We look forward to welcoming you to our 52nd anniversary of the Matrix Awards on October 26.save the date
Registration is now open! See you in New York City this October.
President, Advertising, Disney
As President of Advertising for Disney Media & Entertainment Distribution (DMED), Rita Ferro leads advertising sales for The Walt Disney Company’s entertainment, news, sports and kids & family linear, digital TV ad-supported streaming and audio businesses: ABC Entertainment, ABC Daytime and ABC News; Disney Channels Worldwide; Disney+; ESPN Networks and ESPN+; Freeform; FX; Hulu; and National Geographic. She also leads the integrated sales team for Disney Digital, the Company’s online, mobile and social offerings. Additionally, Ferro directs political, and National TV and Regional Ad Sales for ABC’s eight owned local TV stations. She has been in this role since September 2018.
Under her leadership, Disney offers advertisers a one-stop approach to leverage the breadth of Disney’s portfolio and reach audiences across all of the Company’s media properties. Her direction has transformed Disney’s advertising strategy and influenced the industry at large – resulting in a consultative and insights-led sales approach that allows clients to drive maximum growth in their businesses. Across Disney’s robust portfolio of platforms, she champions advanced advertising and data science to push the boundaries of outcomes that marketers and advertisers can achieve in their campaigns.
Every year since 1970, NYWICI has awarded outstanding women in communications. Past winners have included Gloria Steinem, Toni Morrison, Meryl Streep, Anna Wintour, Nora Ephron, Halle Berry, Geena Davis and Padma Lakshmi to name just a few.hall of fame