MATRIX 2020

SPOTLIGHT: BARRI RAFFERTY

President and CEO, Ketchum

As President and CEO of Ketchum, a top-five, global communications consultancy, Barri oversees Ketchum’s offices and affiliates in more than 70 countries, in addition to the firm’s complementary businesses Access Communications, Brandzeichen, Interfuse, and Harrison & Shriftman. Barri is in the business of transforming brands, building reputations for some of the world’s largest companies, including P&G, Wendy’s, 3M and HPE.

Barri is especially passionate about promoting equity and eliminating bias. A frequent speaker on gender parity and unconscious bias, Barri spoke at TEDxEast and the World Economic Forum’s Annual Meeting. She helped found a women’s leadership network at Ketchum and Omnicom, received the Plank Center’s Milestones in Mentoring Award and is a member of the PR Council’s board of directors. She is a member and former Chairwoman of the national board of StepUp, an organization that empowers girls from under-resourced communities to become confident, college-bound, and career focused.

Her posts have appeared in CNBC, Fortune, the Dallas Morning News and PRWeek, among others. Barri is a graduate of Boston University (M.S.) and Tulane University, and she and her husband enjoy spending time with their two children, listening to live music and seeing beautiful vistas.

Matrix 2020 Spotlights
SPOTLIGHT: SUSAN ZIRINSKY February 28, 2020
SPOTLIGHT: BARRI RAFFERTY February 21, 2020
SPOTLIGHT: CARLA HASSAN February 7, 2020
SPOTLIGHT: TINA TCHEN January 31, 2020
SPOTLIGHT: CAROL H. WILLIAMS January 27, 2020
SPOTLIGHT: ANN LEWNES January 9, 2020
SPOTLIGHT: LINDA YACCARINO December 13, 2019

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Matrix 2020 Spotlights
SPOTLIGHT: SUSAN ZIRINSKY February 28, 2020
SPOTLIGHT: BARRI RAFFERTY February 21, 2020
SPOTLIGHT: CARLA HASSAN February 7, 2020
SPOTLIGHT: TINA TCHEN January 31, 2020
SPOTLIGHT: CAROL H. WILLIAMS January 27, 2020
SPOTLIGHT: ANN LEWNES January 9, 2020
SPOTLIGHT: LINDA YACCARINO December 13, 2019