SPOTLIGHT: CARLA HASSAN
Managing Director, Global Chief Brand Officer, Citi
Carla Hassan joined Citi in 2018 as Chief Brand Officer, leading efforts to bring Citi’s mission of enabling growth and economic progress to life around the world. In her role, Carla leads Corporate Branding, Advertising, Experience and Media, as well as Insights and Analytics. She is also responsible for Citi’s Corporate Sponsorships, working to amplify Citi’s mission in the communities it serves. Prior to her role at Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us.
In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs. Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally.
During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company, overseeing well-known brands including Keebler, Rice Krispies Treats and Eggo. Carla is a member of the 2018 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.