Chief Experience Office, HIMSS

Georgia Galanoudis

Georgia Galanoudis guides the Media practice at HIMSS ensuring there’s a platform to showcase diverse thought and a variety of voices to help inform, empower and activate members of the healthcare ecosystem.

Prior to joining HIMSS, Georgia managed marketing solution agencies within large publishers, ran the strategy practice for a full-service digital agency and led new business efforts for a best-in-breed content agency. She’s built integrated content engagement programs and led enterprise content strategy and communications transformation initiatives for clients such as BlueShield of CA, NewYork-Presbyterian, S&P Global and Verizon. Her career journey has placed her within roles at Publishers such as Time Inc. and Meredith, and agencies such as Rauxa and MXM (now Accenture). The common thread throughout her varied experiences has been the power of data-driven insights and relevant storytelling to foster positive consumer experiences.

As a catalyst for change, Georgia’s business approach is grounded in the need to persistently evolve in order to thrive. She helps brands, organizations and people progress in order to stay relevant and competitive. She defines optimal ways to operationalize transformation and collaborate with teams to inspire and capitalize on their individual and collective strengths.

Georgia also volunteers to support The Content Council, the definitive association resource for content marketing, education, insights and thought leadership.

Why Georgia does what she does…

“To me progress is everything. If I can help a person, a brand, or an organization move forward, even in some small way, I’m happy.”

Drawn to NYWICI…

“Friends and colleagues often seek my advice when needing to evolve to meet new challenges. NYWICI does this at scale. I feel right at home.”

My favorite social media platform…

“Each has its purpose but personally, as more if a non-sharer, I find myself browsing through Twitter to uncover something new.”

Marketing/Media/Content/Video/Social’s biggest challenge…

“The belief in the power of an omni-channel approach exists; now the biggest challenge for brands is operationalizing and having the right agency skillsets on hand to drive creativity, efficiency and consistency.”

At the top of my trend watching list is…

“I’m considering the balance of performance vs. brand marketing. Both are critical but what’s the right balance and how are we going to measure to optimize that?”

Off the clock, really…

“I enjoy exercising…yoga, Pilates, barre, swimming, biking, anything that’s going to keep me moving and let me eat some treats every now and then.”

Georgia’s nirvana…

“Hiking just about anywhere…the desert, the woods…that’s where I’m most content.”

Did you know…

“My training in the theatre set me up beautifully for my career…fueling creativity, collaboration, problem solving, comfort with constructive criticism and meeting impossible deadlines.”

Day to relive…

“I never look back. I believe that a ‘day to relive’ has yet to come!”

Words to live by…

“Inspired by curiosity and compassion.”


Linda Descano


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