Vice President of Corporate Communications, Forbes

Laura Brusca serves as a member of the Student Affairs committee and her day job is Vice President of Corporate Communications at Forbes.

An accomplished and award-winning communications executive, Laura exerts influence that shapes the modern-day narrative at one of the world’s most-storied media brands. She has nearly a dozen years of significant corporate communications/reputation management experience, gleaned from in-house and agency roles, where she worked with established global brands. Throughout her career, she has steered brands in challenged industries, helping to position them in highly competitive environments and driving employee passion and pride.

On top of everything, Laura serves on two other boards: the US board of Brass for Africa, a charity that delivers music education integrated with life-skills training, and Superlost Coffee, a Bushwick-based coffee roaster.

Why she does what she does…
“At the heart of it, I’m a storyteller. I thrive in fast-paced environments where I can help brands that are undergoing significant transformation articulate their stories.”

Why she’s drawn to NYWICI…
“I’m a new member, but from the start I just felt connected. NYWICI is a true sisterhood of strong and smart women who push you to grow and be your best self.”

Why she joined the Student Affairs committee—and why other members should get involved too…
“I’ve always been passionate about the power of mentorship and I wanted to help the next generation of leaders as they embark upon their own career journeys.”

Her favorite social media platform…
“Instagram. I love the visual nature of the platform. I even have two (almost) famous Instagram dogs: @littlelucygoose and @littledarlingdaisy.”

At the top of her trend-watching list is…
“Right now, I’ve got my eye on platforms that drive engagement and build communities—like podcasts, newsletters, connected-devices, real-time video and social storytelling. I also have my eyes on the upcoming 2020 election, and I’m hopeful that women will have an important voice in the conversation.”

Off the clock, really…
“I’ve got a bit of the wanderlust bug and I love exploring new places. My favorite city at the moment is hands-down Copenhagen. And my recent trip to Petra in Jordan where I rode a camel up the siq was pretty awe-inspiring.”

Her nirvana…
“Beach walks just about everywhere—especially on Maui or Nantucket. Taking in moments when the sun is shining, and the sound of the waves welcomes relaxation.”

Did you know…
“At the start of my career, I helped to launch a malaria treatment for children in Africa and managed the launch event in Tanzania.”

Day to relive…
“The day I married my wonderful husband Andrew. It was an incredible day being surrounded by all of our favorite people.”

Words to live by…
“I have two to share. The first is from Simon Sinek, who said ‘Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound.’ The second comes from yours truly, which is to ‘be a journalist in your own organization. Ask questions and investigate to uncover the untold stories that people need to hear.’”

— Linda Descano


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